Let’s Be Honest—Nobody Wants a Long Survey Later

“Tell us how we did!” is a noble request—but one that’s often ignored.

Why? Because it usually comes too late. The experience is over, the customer’s busy, and the survey? It’s buried somewhere in their inbox next to a newsletter they never signed up for.

But what if the feedback ask came the moment they stepped out of your location?

That’s where geofencing feedback surveys flip the script.

What Is Geofencing (Without the Jargon)?

Imagine a virtual fence wrapped around your store, clinic, event booth, or restaurant. When a customer walks through that invisible fence, their phone gets a friendly nudge:

"How’d we do? Quick 2-question survey, right here."

It feels natural. Immediate. And way more effective than the dreaded “check your email later” routine.

Who’s Winning With This Strategy?

Small Retailers

One boutique set up geofencing via Bluedot and paired it with a Google Form. Customers received a quick survey the moment they left the store. They tripled their feedback rates and uncovered which sales associates were leaving lasting impressions.

Event Marketers

Conference planners used Brandify’s interactive campaign planner to geofence key session exits. Attendees rated speakers on their way to lunch—turning live events into actionable insight factories.

Dental Practices

Patients received SMS-based surveys as they left. The clinic used this data to identify wait-time concerns and improve front-desk check-in flows.

Your Feedback Toolkit (Minimalist Edition)

Geofencing Software: Bluedot, Radar, PlotProjects
Survey Tools: Typeform, Google Forms, or your CRM’s native tool
Delivery Mechanism: SMS, email, or push notification via your loyalty app
Location-Based Analytics: Optional, but powerful—tools like Tableau or Looker can visualize results

For research-backed guidance, check out Kadence’s article on the future of geofenced surveys.

FAQs

What’s the best way to ask for feedback after a visit?

Use geofencing to send a short, mobile-friendly survey right after a customer exits your location. Keep it relevant and timely.

Can I A/B test different feedback messages?

Yes. Geofencing platforms allow for segmented messaging, meaning you can test language, timing, or offers by location.

Is geofencing too technical for small businesses?

Not at all. Many platforms are turnkey and offer plug-and-play integrations with the tools you already use.

Final Take: If You Ask Better, You’ll Hear More

Geofencing doesn’t just improve response rates—it changes the way you build customer relationships. It meets people in the moment, asks with empathy, and makes giving feedback easy.

If your surveys are getting ghosted, it’s time to reimagine the ask.

Let Brandify’s geolocation marketing suite help you connect timing with intent, and feedback with growth.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

How Was Your Visit?—Asking the Right Way with Geofencing