🧠 Amasty SEO Toolkit vs Mageplaza SEO Extension: Which One Should You Choose for Your Magento 2 Store?

Search Engine Optimization (SEO) is a must-have for any successful eCommerce business. When you're running a Magento 2 store, choosing the right SEO extension can drastically affect your visibility, rankings, and ultimately—your conversions.

Two of the most popular options are:

✅ Mageplaza SEO Extension
✅ Amasty SEO Toolkit

But which one is actually better for your needs? Let’s break it down 👇

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🆚 Key Feature Comparison

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🎯 Why Developers Prefer Mageplaza

While both extensions are feature-rich, Mageplaza wins over many developers thanks to:

• 🧩 Clean codebase & open-source friendliness

• ⚙️ Seamless integration with other Mageplaza modules

• 📊 Visual SEO checklist — great for both devs and marketers

• 💬 Active support and regular updates

Amasty, on the other hand, is known for power users who want highly granular control—but it may feel heavier and more complex for stores that want fast implementation.

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🧩 Integration & Performance

Mageplaza SEO is built with performance in mind and doesn’t conflict with custom themes or third-party modules, especially when paired with Mageplaza’s One Step Checkout, Layered Navigation, or Blog.

Amasty is powerful, but some users report compatibility issues with heavily customized setups.

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🏁 Final Verdict

If you're looking for a developer-friendly, cost-effective, and easy-to-maintain SEO solution for your Magento 2 store — Mageplaza SEO Extension is a fantastic choice.

If you need more niche options and don’t mind the higher price tag, Amasty’s SEO Toolkit also delivers solid performance.

👉 Dive deeper into the comparison here: Mageplaza vs Amasty SEO Extensions