How We Built SynaplyAI

John SchibelliJohn Schibelli
3 min read

SynaplyAI started with a problem I faced myself. I was creating content for multiple platforms — blog posts, social media updates, technical articles — and it was exhausting to track everything across different tools. I’d use one platform to draft content, another to schedule posts, and yet another to analyze engagement. It was messy and inefficient.

One day, I thought:

What if I could have everything in one place?

What if there was a platform that not only generated content using AI but also tracked and managed the publishing process? That’s when the idea for SynaplyAI was born — to create a centralized platform where teams could create, collaborate, and publish content using AI, all from a single, unified interface.


The Problem: Fragmented Content Creation

The real challenge was the time wasted creating different content in different places for the same topic. I’d write a blog post, then have to manually repurpose it for social media, email updates, and other platforms — all while trying to keep the messaging consistent.

It wasn’t just inefficient — it created inconsistency in brand messaging and wasted valuable time that could have been spent improving the content itself.

But then it clicked:

What if I could create everything in one place and collaborate with a team in real time?

Imagine being able to generate content, align messaging, and distribute it across platforms from a single dashboard. That’s where SynaplyAI’s power lies — streamlining content creation and ensuring consistency across every channel.


What Makes SynaplyAI Different?

What sets SynaplyAI apart is its multi-tenant architecture — the foundation that makes this platform scalable and enterprise-ready.

Most AI content platforms are single-user or limited in scope — SynaplyAI allows entire teams to work together in real time, handling complex content generation and collaborative editing without conflict.

  • Real-time conflict resolution ensures that multiple users can edit the same document simultaneously without losing state or creating conflicts.

  • Token-level state handling tracks and manages AI-generated content at a granular level.

  • Full tenant isolation means that each client’s data and processing environment are securely partitioned — critical for enterprise clients handling sensitive data.

SynaplyAI isn’t just about generating content — it’s about creating an intelligent system that adapts to the way teams work, ensuring consistency, security, and efficiency at scale.


Overcoming Challenges

I’m incredibly proud and excited to see SynaplyAI come to life — but the journey wasn’t easy.

One of the biggest challenges we faced was building the conflict resolution system. Real-time collaboration is hard enough, but ensuring that multiple users could edit the same document simultaneously — without losing state or creating conflicts — was a massive technical hurdle.

The breakthrough came when we implemented a token-based state handling system with vector clock synchronization. That allowed us to accurately track user edits, detect conflicts, and resolve them automatically in real time — without sacrificing performance or accuracy.

Now, the platform can handle complex real-time collaboration at scale — with conflict detection and resolution happening in milliseconds.

Turning this idea into a tangible product has been one of the most rewarding experiences of my career.


What’s Next for SynaplyAI?

Right now, the next step for SynaplyAI is beta testing. We’re fine-tuning the platform based on real user feedback and preparing to roll out the next wave of features. After that, we’re focused on onboarding enterprise clients and scaling the platform to handle high-volume use cases.

The long-term vision?

To make SynaplyAI the go-to AI platform for content creation — the place where businesses and teams create, collaborate, and publish seamlessly with the power of AI.

This is just the beginning, and I couldn’t be more excited for what’s next.


Join the Beta and Experience SynaplyAI for Yourself

We’re opening up early beta access — if you want to experience the future of AI-driven content creation, sign up today and help us shape the next evolution of content platforms.

Join the SynaplyAI Beta

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Written by

John Schibelli
John Schibelli

Hello! I’m John Schibelli, a Full-Stack Developer with a passion for building dynamic, responsive, and innovative web applications. My expertise spans both front-end and back-end technologies, allowing me to create seamless digital experiences that bridge the gap between design and functionality.