Let’s Get Real—Search Isn’t Everything Anymore

Sure, keywords still matter. But what about when users aren’t searching—just strolling through Instagram, sipping coffee, or riding a bus?

That’s where location-based targeting takes the lead. And geofencing is the strategy behind it.

What Is Geofencing, for the Uninitiated?

Geofencing is like giving your ad a radar. You define a real-world zone—a radius around your store, a neighborhood, or a conference venue. When someone walks into it, your ad is triggered via their mobile device on platforms they’re already using.

Yes, it’s that precise. And no, it’s not intrusive—it’s intent-driven marketing at its best.

Use Brandify’s targeting planner to test-drive a campaign without the guesswork.

Why It Works: Relevance + Proximity = Action

People don’t just convert when they see your product. They convert when:

They’re nearby
They’re already in shopping mode
They feel like it’s meant for them

Geofencing delivers all three, in real time, through the social apps your audience uses daily.

Smart Use Cases You Can Steal

Bookstores geofencing universities during finals week
Pet stores targeting nearby dog parks on weekends
Clinics geofencing urgent care facilities for follow-up services
Retailers activating weekend-only sidewalk sale ads

External Industry Insight

According to the Location Based Marketing Association, nearly 80% of marketers who use location targeting report higher engagement and ROI.

FAQs: Quickfire Answers

Can I combine geofencing with audience targeting?
Yes! Layer on demographics, behaviors, and interests for even sharper focus.

How soon should ads trigger?
Immediately—most platforms offer ad delivery within seconds of a user entering the zone.

Does it work for service-based businesses?
Absolutely. From lawyers to landscapers, geofencing helps target people in real need of services.

Final Swipe: Think Beyond Target Audiences—Think Target Locations

Demographics tell you who. Keywords tell you what.

But location tells you when.

And when that when is now, and your brand is ready with the right message? That’s when conversions happen.

Tap into real-time marketing that truly moves with your customer. Launch your first geofencing campaign today with Brandify.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

Location Is the New Keyword: Why Geofencing Is a Must for Social Media Marketers