Effective Ghostwriting: Infusing Personal Voice into Brand Content

Hello and welcome back my lovelies!

It has been four lovely days speaking directly to you all.

Today, we’ll talk a bit on the topic of ghostwriting, the major reason I started this series, and what helped me garner my experience.

What is Ghostwriting?

Ghostwriting is the act of writing content on behalf of someone else who is credited as the author. This can include books, blog posts, articles, speeches, or even social media posts. The ghostwriter remains anonymous, while the client or public figure gets the byline

You might be wondering, why exactly is ghostwriting a thing?

It ticks because of:

➫Time constraints: Busy professionals may have ideas but no time to write.

➫Writing skill gaps: Not everyone is a strong writer, even if they have a compelling story.

➫Strategic positioning: CEOs, influencers, and public figures often use ghostwriters to maintain consistent branding.

Skills Every Beginner Ghostwriter Should Develop

While Ghostwriting could help one build certain credibility, it also requires skills like:

➫Interviewing
➫Research
➫Writing in various voices/styles
➫Time management
➫Discretion/confidentiality
➫Editing and revision under feedback

Personally, it wasn’t until I was geared towards being a ghost writer that I had such a revelation. However, I want everyone about to start up to be properly informed.

Key Excerpts & Takeaways for Beginners:

1. “Your job is to become invisible and speak in someone else’s voice.”

Ghostwriting is about channeling another person’s tone, style, and intent. It’s not about your own voice—it’s about theirs.

2. “You’re a storyteller with no signature.”

The reward is in the impact and compensation, not public recognition. You have to be okay with being the unsung hero behind the scenes.

3. “Listening is your superpower.”

Great ghostwriters ask smart questions, absorb their client's personality, and pay attention to subtle details.

4. “Research is writing’s quiet twin.”

Ghostwriters often work across industries. You’ll need to quickly absorb new information and sound like an expert even if you’re not one.

Although in Ghostwriting, the original writer is like a ghost, there are certain situations where the contract requires a freestyle blend.

Adding Your Voice in Freestyle Ghostwriting

In some ghostwriting gigs—like social media captions, newsletters, or blogs—clients may say:
"Just write it how you would." That’s your green light to bring your flair into the piece.

🔑 How to Add Your Voice (Without Overpowering the Client)

➠First: Define “Freestyle” with the Client

Before you unleash your style, ask:

• “Do you want me to write like me or just not like you?”

• “Should it feel bold, emotional, funny, poetic, raw?”

  Even freestyle has a framework—it’s just looser.

How to Add Your Voice Without Losing The Client’s Identity

1. Infuse Your Voice Through Delivery, Not Just Words

Your tone is more than word choice—it’s about how you pace, emphasize, and structure ideas.

Example: Client Prompt: “Write about burnout in creative work.”

Generic Version:

Burnout is common among creatives. It’s important to take breaks and manage time effectively.

With Your Voice (Freestyle):

Burnout doesn’t knock. It creeps in wearing your favorite hoodie, pretending it’s a “tired day.”

Creatives don’t just run out of energy—we run out of why.

Reminder: Rest isn’t the opposite of productivity. It’s what fuels it.

👉 This still honors the topic but adds rhythm, metaphor, and emotional punch—your flavor.

2. Think “Ghost + Guest”

Even in freestyle, think of yourself as a guest in the client’s brand house. You can bring your own seasoning, but don’t rearrange the furniture.

Keep the essence, elevate the vibe.

3. Use Voice Anchors

To guide your creative flow, pick 1–2 "voice anchors":

• A consistent energy level (hype, calm, clever)

• A signature move (one-liners, lists, loops, callbacks)

This lets your voice be felt without being overwhelming.

4. Show, Don’t Shout

You don’t have to “sound like a writer” to be one. Sometimes your voice is in the pauses, the word choices, or the story structure—not in flashy language.

5. Match Emotion, Not Just Language

If the topic is vulnerable, speak from a real place. If it’s exciting, ride that wave. Your voice becomes a vessel for feeling.

Apply these in your freestyle ghostwriting gigs to get wonderful results. I’ll be one Dm away to receive those results.

Have a beautiful writing experience, and see you tomorrow!