Decode the Fraud Series: Cracking Down on Click Spamming?

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. According to Statista Reports, within the 5 years between 2023 & 2028, the costs due to digital advertising fraud will increase from $88 billion to $172 billion. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to commit fraud.

Ad fraud techniques such as domain spoofing, cookie stuffing, ad stacking, ad injection, geo masking, and many others are just a few of the many techniques employed by modern fraudsters. Ad fraud is a serious problem that drains budgets and can cause long-term damage by skewing campaign performance data.

Awareness is the first step for any advertiser looking to protect their ad campaigns and the budgets associated with them. This article will help you build this awareness.

In the subsequent sections of this article, you will gain an in-depth understanding of one of the most prevalent click fraud techniques- click spamming.

Click Spamming in USA, UAE, India, Dubai, Saudi Arabia.

Click here to read more: Decode the Fraud Series: Cracking Down on Click Spamming?