Your Website Isn’t Just Ugly—It’s a Liability

While your competitors are closing international deals, your site sits there looking like a 2010 Blogger theme. It's not “minimalist.” It's outdated. And it's bleeding opportunity.

Let’s fix that.

The Brutal Truth: African Websites Are Stuck in the Stone Age

Mobile-First? More Like Mobile-Last.

73% of African users are on mobile. Yet your layout still screams “desktop era.” Buttons are microscopic, text wraps weird, and users are zooming in like it’s 2009.

Your Hero Section Is a Graveyard

Weak headlines. CTAs that say “Learn More” or No CTAs at all (which really means “we don’t know what we want you to do”). No urgency. No value. Just fluff.

You’re Obsessed with Colors, Not Conversions

Six fonts, five colors, four button styles—no strategy. This isn’t art class. It’s business. Your website should close deals, not confuse users.

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The Fix: 3 Steps to a £5k-Worthy Website

No fluff. No branding retreats. Just execution.

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1. Burn the Desktop Mentality

Tool: Figma

Action Plan:

• Start with mobile. Build, test, and revise on actual phones—not your laptop.

• If users have to pinch or scroll sideways, you’ve already failed.

Pro Tip: Tap targets should be thumb-friendly. If your button is smaller than your thumb, it’s a dead zone.

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2. Write CTAs That Print Money

The CTA Audit:

Still using “Contact Us”? You’re playing it safe—and losing leads.

Better CTA examples:

• B2B: “Get Your Free Audit”

• eCommerce: “Claim 50% Off Now”

Want help crafting killer CTAs? Use tools like:

• Copy.ai – AI-powered CTA suggestions

• Jasper – On-brand, emotion-driven call-to-actions

• Headline Analyzer – Score CTA strength and emotional pull

• Unbounce Smart Copy – Built for landing pages

• Persado – Psychology-backed CTA generation

• Google Optimize – A/B test your buttons like a grown-up

Case Study: One Lagos startup doubled their leads just by changing a single button.

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3. Kill the Rainbow, Keep the Revenue

Tool: Framer / Webflow

Action Plan:

• Stick to one primary color (Hint: not green—everyone uses green).

• Use black, white, and one accent color. That’s it.

• Typography? Two fonts max. Clear, readable, and consistent.

Before/After: A Ugandan NGO went from “shady” to “trustworthy” just by simplifying color and layout. Donations tripled.

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“But I Can’t Afford a Designer” (You Can)

Option A: Do it yourself. Steal my free Framer template.
Option B: Hire a $5/hr freelancer—and get a $5/hr result.
Option C: Book a 30-minute audit. I’ll show you your 3 biggest profit leaks—£100 flat. No Zoom, no fluff.

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Final Word

Your website is not a brochure. It’s your 24/7 sales rep.
If it isn’t converting, it isn’t working.

You’ve got two options:

1. Keep pretending your outdated site is “good enough.”

2. Get ruthless. Design with purpose. Convert like a pro.

The Design Chairman has spoken.
Your move.