Lagos Startups, Your CTA Button Is Killing Your Leads

Let's be clear: you don’t have a traffic problem, Lagos startups. You’ve got a conversion problem. Your ads are running, your lead magnets are begging for clicks, and yet the deals aren’t coming in. The reason? Your CTA button is weak. It’s uninspiring, buried, and costing you revenue.

One Lagos startup chose to stop guessing and started focusing on conversion. They got serious about design.

The Old Setup: A CTA That Wasn't Converting

The old button? It simply said “Submit”. Or maybe “Send”. No urgency. No call to action. Just a passive afterthought. It blended into the background, buried in a sea of text, with tiny, invisible lettering and a color no one noticed.

Guess what? Nobody clicked. And even if they did, they didn’t care.

The Bold Move: Transforming the CTA

Here’s what they did to turn things around:

• Reworked the Copy: The button text was changed to “Get Your Free Quote”—clear, action-oriented, and focused on the value to the user.

• Increased the Size: The button was made big enough to demand attention—a clear call to action, not something that blended into the noise.

• Picked a Color That Pops: It was a bold color choice that stood out from the rest of the page, ensuring it couldn’t be missed.

• Created Breathing Space: The button was given room to stand out—no more clutter. Just a clean, direct prompt.

Then, they ran A/B tests. Real users, real data, no guessing. The results? Pure performance.

The Results Speak for Themselves

• 2x more leads from the same traffic.

• Bounce rates dropped, time spent on the site went up.

• Users stopped scrolling past—they clicked. They engaged.

And all of this? From a single CTA button.

The Takeaway

Startups are always looking for the next magic bullet. You’re tweaking logos, chasing traffic, networking relentlessly. But in the midst of all that hustle, your CTA—the most crucial element on your website—is often left completely ignored.

You don’t need more traffic.
You need a site that converts.

Here’s your wake-up call:

• Audit your interface.

• Fix the friction.

• Treat every pixel like a sales rep.

Conversion isn’t about luck. It’s about intentional design.

If you’re tired of watching your competitors scoop up the deals while you keep bleeding leads, DM “FIX MY CTA”. Get a proper audit. No fluff. Just results. £1k minimum. Bring results or bounce.