Good Product Starts with Good Stories

Saurabh MahajanSaurabh Mahajan
3 min read

A startup café named Bean & Byte had just launched a mobile app to let customers order ahead. Smooth lattes, fast pickups — that was the promise.

Sonya, a loyal customer and part-time poet, decided to test the app before heading to work. She placed her order for an oat milk cappuccino, added a cinnamon swirl (her guilty pleasure), and hit “Pay”.

Boom. App crash. Order lost. Mood ruined.

Later that day, the dev team huddled together, annoyed. The app should’ve worked. But the issue? There wasn’t a clear user story to guide the feature.

What Went Wrong?

The original user story simply read:

“As a user, I want to order coffee online.”

That’s it. No details. No depth. No clarity.

The Turnaround

Their product manager, Ravi, called for a reset. “Let’s rewrite our user stories the right way,” he said.

He introduced a format that would change everything:

As a [type of user], I want [some goal] so that [some reason].

He asked the team to walk in the shoes of the user — like Sonya.

The Better User Story

As a busy morning commuter, I want to pre-order my coffee with customizations so that I can save time and avoid delays during my commute.

Boom. Now the devs understood:

  • This user values speed.

  • Customization is key.

  • A crash at the payment stage = major frustration.

How to Write Effective User Stories — the Bean & Byte Way

1. Start with Empathy

Put yourself in your user’s shoes. Not “user” as a vague idea — but Sarah, who’s running late or Raj, who’s juggling kids and meetings.

🎯 Example: “As a parent using the app one-handed, I want voice commands so that I can order without typing.”

2. Be Specific, Not Generic

Vague stories lead to vague features. Define the goal and the why.

🚫 “As a user, I want notifications.”
✅ “As a frequent shopper, I want to receive restock alerts for out-of-stock items so that I don’t miss out.”

3. Include Acceptance Criteria

A user story is a conversation starter, but acceptance criteria make it testable.

User Story: “As a commuter, I want to reorder my usual drink in one tap so that I can order faster.”
Acceptance Criteria:

A “Reorder” button appears on the homepage if there’s a previous order.

Tapping the button takes the user directly to payment.

4. Keep it Short, but Powerful

User stories are not novels. Use plain, human language.


🎬 The Ending? A Happy One.

Bean & Byte updated their app. Sonya tried it again a week later.

Customizations saved ✅
One-tap reorder ✅
Payment smooth ✅
Poetry flowing again ✅


💡 Final Thoughts

Writing user stories isn’t just a project task — it’s an act of storytelling. You’re telling the story of a person trying to solve a problem, and your product is the guide.

So next time you're writing one, ask yourself:

  • Who is this really for?

  • What do they want really?

  • And why does it matter?

Because behind every feature is a human.

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Written by

Saurabh Mahajan
Saurabh Mahajan

Results-oriented and PMP-PSPO certified Project Manager with a proven track record of successfully delivering complex projects on time and within the agreed scope. With over 16 years of experience in the IT industry, I have worked in operations, technical support, change management, service management, and in project management roles, contributing to the various functional aspects of B2B and B2C products. I have led cross-functional teams and managed projects of varying scopes and sizes throughout my career. I drive project success through effective communication, strategic planning, and meticulous attention to detail all this with a pinch of humor. My expertise spans the entire project lifecycle, from initial requirements gathering to final implementation and post-project evaluation. I have great interest in project & product management and digital platform strategy. and therefore, I want to continue learning the ever-changing facets of product and technology management in a product company and contribute to building great digital products and platforms for end customers.