Lead Generate

🔥 PHASE 1: Foundation — Positioning for High-Ticket Leads

1. Crystal-Clear Positioning

• Create ONE-LINER that speaks directly to a pain point:

  "We help tech-driven companies deploy faster, scale seamlessly, and stay secure — without bloated teams or late nights."

2. Client Avatar

Target:

• CTOs / VPs of Engineering

• Tech startups (Seed to Series B)

• SaaS, FinTech, HealthTech

• Revenue: $1M–$50M

Pain points:

• Slow deployments, downtime, bad CI/CD

• Poor cloud infra, rising AWS/Azure bills

• Security exposure, lack of audits

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🔥 PHASE 2: Lead Generation Tactics (Outbound + Inbound Combo)

A. High-Converting Outbound System (Cold Email + LinkedIn)

Step 1: Build Laser-Targeted Lead Lists

Use:

• Apollo.io (best for cold email, export 1000s of leads)

• LinkedIn Sales Navigator

• Filters:

  • Title: CTO, VP Engineering, Head of DevOps

  • Industry: SaaS, FinTech, Web platforms

  • Geography: US, Canada, UAE, UK, Singapore

Step 2: Scrape + Enrich

• Use PhantomBuster or Waalaxy to extract profiles

• Enrich with Hunter.io or Clearbit to get verified emails

Step 3: Cold Email Sequences (3–4 emails)

Email 1:

Subject: DevOps & Security Audit? 🚀

Hey {{firstName}}, 

Noticed {{companyName}} is scaling — congrats. I specialize in helping fast-growing startups like [Notion, Calm, etc.] improve deployments, harden cloud infra, and pass security audits without overloading dev teams.

Want a quick free audit of your DevOps/security setup?

Best,  
[Your Name]

Use Lemlist, Smartlead, or Instantly to send cold emails at scale (warm up your domain!).

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B. LinkedIn Funnel (for Trust + Appointments)

Step 1: Optimize Profile

• Headline: “Helping fast-scaling startups deploy faster & stay secure | DevOps & Web Systems Consultant”

• Banner: Branded. Include logos of companies you've helped.

Step 2: DM Flow

• Connection → Soft intro → Value-based CTA

• Use ChatGPT to help write custom DMs at scale

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C. Inbound Lead Gen (Organic + Paid)

1. LinkedIn Content (3x/week)

Posts like:

• “How I reduced AWS costs by 40% for a client — in 3 hours”

• “DevOps gone wrong: Lessons from a $30k mistake”

• “Security tips no startup ever thinks about (until they get hacked)”

2. Testimonials / Case Studies

• Convert past work into short case study PDFs

• Show: Problem → Solution → Result → Tools used (e.g., Azure DevOps, SonarQube, Terraform)

3. SEO Landing Pages / Personal Website

• Niche landing pages:

  • /devops-consulting-startups

  • /web-development-fintech

  • /security-audit-aws-azure

Use Carrd, Framer, or Webflow for fast landing page creation. Optimize for lead capture with Calendly links.

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🔥 PHASE 3: Closing + Nurture

1. Calendly + Zoom Sales Funnel

• Book calls directly from emails, LinkedIn, site

• Use a script: uncover pain → offer solution → charge premium

2. Email Nurture List

• Weekly email with:

  • “DevOps Hack of the Week”

  • Security breach breakdowns

  • Links to audits/tools/insights

Use ConvertKit or MailerLite.

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Tools Stack (Non-Negotiables):

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Your Weekly Workflow (As a DevOps Consultant/Founder)

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Bonus: Growth Tactics

• Partner with small design/dev agencies to be their DevOps/security arm

• Offer a free 15-min cloud/security audit

• Run a LinkedIn poll asking: “What’s your biggest infra pain right now?”