What will this blog be about?

From today on, this section will publish informational articles on the topic of "Website and Mobile Application Audit." The purposes of these articles will be to acquaint the user with the process of conducting a site audit, show all the intricacies of the process itself, and provide the theoretical foundations of a site audit with the possibility of application in practice.

The articles will focus on CRO (conversion rate optimization), usability and UX/UI analysis of websites and mobile apps, as there are a lot of articles, books, etc. written about SEO. By default, we will talk about the site to show the full depth of analysis and the entire process from start to finish.

The articles will discuss:

• An overview of more than 250 factors for website analysis (from the simplest elements, such as logo and copyright, to marketing tools and user behavior);

• Review of tools for website analysis;

• Specific examples of common mistakes that impact website usability and conversion rates;

Since we will be looking at the entire process of website audit CRO (conversion rate optimization), Usability and UX/UI, we will divide the audit itself into 4 additional sections:

• Section “Analysis of behavioral factors, in which we will look at the tools for collecting statistics, the main criteria for analysis, and learn how to analyze data and interpret it;

• Section "Technical Analysis", in which we will consider both some of the tools used by web analysts and specific cases encountered when analyzing sites. This section can also include: analysis and detection of bugs, adaptability analysis, and cross-browser analysis;

• Section “Usability and UX/UI” analysis, in which we will look at the main elements of the site, their presence, and the correctness of their use;

• Section “Analysis of conversion elements”, in which we will consider elements that directly affect the conversion of the site (presence, correct operation, recommendations for increasing the conversion level);

The articles will be divided into logical blocks:

• Theoretical part, where theoretical information about the analyzed factor/criterion will be given;

• "Why is it important?" with information on why the element should be used and its importance;

• The most common mistakes with examples (if needed);

Frequency of publications: The plan is to publish one or two articles/analyzed factors per week.

© Mazur Oleg, Om-Audit

https://om-audit.com/