Market Overview

The global biscuits market is experiencing robust growth, driven by the increasing demand for convenient snacking options, the introduction of innovative flavors and textures, and the widespread availability of products through online platforms. In 2024, the market was valued at USD 128.7 billion and is projected to reach USD 187.0 billion by 2033, growing at a CAGR of 4.2% during the forecast period. The rising preference for on-the-go snacks and the expansion of organized retail channels are significant factors propelling this growth.

Study Assumption Years

Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033

Biscuits Market Key Takeaways

Market Size & Growth: The global biscuits market reached USD 128.7 billion in 2024 and is expected to grow to USD 187.0 billion by 2033, exhibiting a CAGR of 4.2% from 2025 to 2033.
Dominant Product Type: Sweet biscuits, including plain biscuits, cookies, sandwich biscuits, and chocolate-coated biscuits, hold the largest market share due to their wide consumer appeal.
Primary Ingredient: Wheat is the most commonly used ingredient in biscuit production, attributed to its favorable baking properties and consumer familiarity.
Leading Packaging Type: Pouches and packets are the preferred packaging formats, offering convenience and extended shelf life.
Main Distribution Channel: Supermarkets and hypermarkets are the primary distribution channels, providing a wide variety of products and brands to consumers.
Regional Leader: Asia-Pacific dominates the market, driven by a large population base, urbanization, and increasing demand for packaged snacks.

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Market Growth Factors

Increasing demand for fast snacking options

The highly accelerated lifestyle people have initiated has made them look for quick and easy snacking options. Very portable with no preparation required, biscuits perfectly fill this need. Small-serve and portion-controlled packages allow on-the-go consumption, particularly appealing to working professionals and students. The development of organized retailing and online platforms has widened access to biscuits, propelling their consumption further.

Innovative flavor introductions and health-conscious products

Manufacturers are ever at the forefront of innovation, matching themselves with rapidly changing consumer tastes and health preferences. Unique biscuits endowed with flavor, texture, and health benefit alternatives like gluten-free, vegan, and organic have seriously broadened the consumer base. Premium and gourmet biscuits made from artisanal ingredients and luxury packaging are also garnering interest among consumers who desire indulgent yet healthy snacks.

Expansion of Online Retail and E-commerce Platforms

The growth of e-commerce has substantially influenced the biscuits market by boosting product visibility and availability. Online platforms allow consumers to check out various biscuit products, compare prices, and read reviews, all while lounging in their homes. This has made online biscuit purchases increase even more, primarily because of tech-savvy younger consumers. In addition, smaller and niche brands also get to reach more consumers through online retail, thereby increasing diversification and growth in the industries within this market.

Market Segmentation

Breakup by Product Type

Crackers and Savory Biscuits
- Plain Crackers: Simple, unsweetened biscuits often consumed with toppings or dips.
- Flavored Crackers: Savory biscuits infused with herbs, spices, or cheese for enhanced taste.

Sweet Biscuits
- Plain Biscuits: Basic sweet biscuits without additional fillings or coatings.
- Cookies: Soft or crunchy biscuits, often containing chocolate chips, nuts, or dried fruits.
- Sandwich Biscuits: Two biscuits with a sweet filling such as cream or jam in between.
- Chocolate-coated Biscuits: Biscuits covered with a layer of chocolate for added indulgence.
- Others: Includes various other sweet biscuit varieties not categorized above.

Breakup by Ingredient

Wheat: The most commonly used grain in biscuit production, offering desirable texture and taste.
Oats: Used for their health benefits, providing fiber and a distinct flavor.
Millets: Gluten-free grains gaining popularity for their nutritional value.
Others: Includes alternative grains and ingredients catering to specific dietary needs.

Breakup by Packaging Type

Pouches/Packets: Flexible packaging offering convenience and extended shelf life.
Jars: Reusable containers that provide product visibility and protection.
Boxes: Rigid packaging often used for premium biscuit assortments.
Others: Includes tins and other innovative packaging solutions.

Breakup by Distribution Channel

Supermarkets and Hypermarkets: Large retail outlets offering a wide variety of biscuit brands and types.
Convenience Stores: Smaller stores providing quick access to biscuit products.
Independent Bakery: Local bakeries producing and selling fresh biscuit varieties.
Online Stores: E-commerce platforms offering a broad selection of biscuits with home delivery options.
Others: Includes vending machines, kiosks, and other non-traditional retail channels.

Breakup by Region

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Regional Insights

Asia-Pacific holds the largest share in the global biscuits market, driven by a vast population, urbanization, and changing dietary habits favoring packaged snacks. Countries like China and India are significant contributors, with increasing disposable incomes and a growing preference for convenient food options. The expansion of organized retail and e-commerce platforms in the region further supports market growth.

Recent Developments & News

The biscuits market is witnessing a surge in product innovation, with manufacturers introducing new flavors, health-focused ingredients, and premium offerings to cater to diverse consumer preferences. The rise of online retail has enabled brands to reach a broader audience, while the demand for convenient and healthy snacking options continues to drive market expansion. Additionally, the emphasis on sustainable packaging and clean-label products reflects the industry's response to evolving consumer expectations.

Key Players

Bahlsen GmbH & Co. KG
Britannia Industries Limited
Burton's Biscuit Company
ITC Limited
Kellogg Company
Lotus Bakeries Corporate
Mondelez International Inc.
Nestlé S.A.
Parle Products Private Limited
Pladis Global
Walker's Shortbread

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Biscuits Market Report: Global Industry Trends, Share, Size, Growth & Forecast 2025-2033