OpenAI has introduced AI-powered shopping results inside ChatGPT, allowing users to discover and compare products directly through conversations. If you run an ecommerce store, now is the time to make sure your products are visible inside ChatGPT’s growing shopping ecosystem.

In this guide, you’ll learn how to get your ecommerce products listed in ChatGPT search results.

Why This Matters

ChatGPT is no longer just a chatbot—it's quickly becoming a product discovery engine for millions of users. By getting your products listed, you gain access to a new, high-intent traffic source that can drive more visibility and sales.

How ChatGPT Shopping Works

ChatGPT surfaces real-time shopping results by partnering with third-party product data providers, including:

Shopify
Klarna
Instacart
Criteo
And more coming soon

These integrations let ChatGPT display product titles, prices, availability, images, and direct purchase links inside search responses.

How to Get Your Products Listed

1. Use a Supported Platform

Make sure your store is connected to a supported platform or product syndication network, such as:

Shopify (with feeds connected to Klarna or Criteo)
Klarna or Criteo merchant networks

If you're using Shopify, look into your Klarna or Criteo integrations to confirm that your product feed is active and syndicating properly.

2. Optimize Your Product Feed

Since ChatGPT uses real-time data, your product feed must be:

Accurate (title, image, price, availability)
Well-written (keyword-rich, clear product descriptions)
Updated regularly

This ensures the AI presents your listings correctly and persuasively to potential buyers.

3. Track Performance

While ChatGPT itself doesn’t yet provide detailed analytics, you can monitor:

Referral traffic via UTM links
Sales spikes after feature updates
Performance data inside Klarna, Criteo, or Shopify dashboards

Make Sure Your Site Is Discoverable by ChatGPT

Before your products can show up in ChatGPT’s shopping results, they need to be discoverable. That starts with making sure your site isn’t blocking OpenAI’s web crawler — OAI-SearchBot.

Think of OAI-SearchBot like Googlebot, but for ChatGPT. It crawls websites to index content for ChatGPT’s search experiences — especially shopping and product results.

If your site is blocking it (even unintentionally), your products won’t be surfaced.

What to do:

Check your robots.txt file.
Make sure it doesn’t block OAI-SearchBot. If needed, explicitly allow it:

User-agent: OAI-SearchBot

Allow: /

Track traffic.
ChatGPT adds utm_source=chatgpt.com to outbound links. That means you can track referral traffic in Google Analytics or other platforms.
Rest assured:
OAI-SearchBot is only used to power search. It does not crawl your site for training OpenAI’s models.

Letting OAI-SearchBot in is step zero if you want your products to show up where people are actively shopping and searching in ChatGPT.

Does ChatGPT support Shopify product feeds?

Not yet — but they’re working on it.

Right now, there’s no way to submit a feed (like a product XML or Google Merchant feed) directly to OpenAI. Instead, ChatGPT relies on what’s already publicly available on the web, using OAI-SearchBot to discover and index content.

That’s why having well-structured product pages and an open robots.txt is crucial.

Who Sees Your Products?

This feature is currently available to ChatGPT Plus users with browsing enabled (GPT-4-turbo). As the rollout continues, more visibility is expected across platforms.

Final Tips

Keep inventory synced and avoid out-of-stock listings.
Use high-quality images and SEO-friendly product names.
Monitor results and refine your product titles/descriptions based on performance.

How to Get Your Products Featured in ChatGPT Shopping Results

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