Maybe Your Business Doesn't Need an App.

Maybe Your Business Doesn't Need an App.

Often, when I’m on discovery calls with potential clients, a common question arises: “Do you really think building an app for my business is a good idea?” My response can sometimes be neutral—or even disappointing—but there’s an important reason for that honesty.

Statistically speaking, about 90% of SaaS (Software as a Service) startups fail. This isn’t meant to discourage entrepreneurs, but rather to inject a necessary dose of realism. As a software developer myself, even I notice that of all the apps installed on my phone or computer, roughly 90% rarely get opened after the initial installation. Sure, some might be used weekly, like social media apps or games, but only a select few become daily essentials. Think about your own usage: development tools (Xcode, VS Code), browsers (Chrome, Safari), communication apps (ChatGPT, Upwork), food delivery services (DoorDash, Instacart), or news apps. Our devices are crowded with information and tools competing relentlessly for our attention.

If you’re hoping your app will “go viral,” think again.

Going viral is less a strategy and more a fortunate anomaly. Expecting a developer—or anyone—to magically propel your app to virality isn’t realistic. This brings to mind Seth Godin’s insightful concept from his book “The Dip.” Every venture hits a point where initial excitement fades, challenges mount, and momentum stalls. The crucial question is, do you have the stamina and conviction to push through that dip?

In my experience, the founders who succeed long-term are those genuinely committed to their vision, willing to persevere through setbacks and remain flexible enough to pivot when necessary. Your initial concept might evolve dramatically based on customer feedback—and that’s a good thing. Jeff Bezos famously said, “Be stubborn on vision but flexible on details.” This means being laser-focused on the core value you’re providing but adaptable in how you deliver it. I’m more than ready to help you navigate this journey, but you must be prepared for adjustments, realistic pacing of your investment, and continual alignment with customer value.

Amazon: A Customer-Centric Model

Speaking of Jeff Bezos, there’s another illuminating moment worth recalling. When asked whether Amazon was fundamentally an internet company, he humorously responded, “Internet schminternet.” His point was clear: Amazon is, at its heart, a customer-focused enterprise, not just a technology platform. The internet facilitated Amazon’s business model, but the core offering—convenience, variety, and fast shipping—remains valid even if the technology changed dramatically or disappeared tomorrow.

Elon Musk emphasizes this similarly: “The best part is no part.” Simplicity and direct customer benefit trump complexity every time. Always consider: You’re asking customers to add yet another app to their already overloaded digital lives. What compelling value does your app provide that isn’t already abundantly available?

If your app idea resembles an existing market leader (like “another Facebook” or “another Uber”), brace yourself for intense competition. Differentiation isn’t optional; it’s essential. What unique and tangible benefits does your app bring to the table?

Strip Away Technology: What’s Left?

One effective exercise is to remove technology entirely from your product. Imagine your business existing a century ago. What’s left?

• Is it fundamentally a service simplifying daily tasks?

• Is it entertainment—a game or experience?

• Is it a platform facilitating communication or community-building?

• Perhaps it’s a streamlined sales channel or an essential utility?

This exercise clarifies your app’s genuine value proposition. It forces you to face critical questions:

• Why would customers prefer your app to tools they already use?

• Does your app significantly improve upon existing methods?

• Is your solution genuinely more convenient, cost-effective, or enjoyable?

Consider productivity apps: customers already have spreadsheets, calendars, and contact management systems. Why replace them with your app? Your app needs to offer undeniable advantages—simplicity, better integration, time savings, enhanced capabilities, or significant cost reductions.

In Conclusion: Does Your Business Need an App?

Maybe. But don’t start by asking if you need an app. Instead, ask:

• What specific problem am I solving?

• Is my solution compelling enough to become indispensable?

• Am I willing to adapt and pivot based on customer feedback?

• Can I clearly articulate the unique value my app provides?

An app is merely a delivery mechanism. True value lies in the business beneath—solve real problems, deliver tangible benefits, and genuinely improve your customers’ lives. That’s the foundation for lasting success.