As a tech blogger, being the first to appear in their SERP (Search Engine Results Page) is how you can gain the most traffic to your blog. However, have you noticed this?

Hello everyone! Welcome to another article on Victoria's Blogging Tips, a series dedicated to helping new bloggers overcome common challenges in blogging. As seen in the screenshot above, Google’s new AI Overviews are changing the search landscape. Users now get AI-generated answers right at the top of search results, often without needing to click through to any website.

So what does this mean for tech bloggers?

It means we as tech bloggers have to adapt to this new AI-driven search engine to keep traffic in our blog. But how to beat these AI overviews? We shall explore that in this article!

1. E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness still matter even for AI search engines. Google's summaries are only as good as their sources, and they tend to favor content that demonstrates real knowledge.

It is crucial that your name is in every article you’ve written so that your “brand” can be listed as part of the sources. Not only does this establish your credibility and signal expertise to both readers and Google, it also helps AI models attribute content to a consistent, trustworthy voice.

It’s also a good idea to get a personal domain with your name in it, so users know where to find the original source, AKA your blog. In a world where content is increasingly fragmented and repurposed by AI, having a memorable, direct URL becomes your digital anchor.

Not only does it make it easier for readers to remember and revisit your work, but it also reinforces your personal brand across platforms. Whether someone sees a quote from you in an AI summary, a LinkedIn post, or a dev forum, a clean domain like yourname.com or yourname.tech gives them a clear path back to you.

A custom domain also:

• Makes your author bio look more professional

• Increases trust with first-time visitors

• Opens up opportunities for newsletter signups, portfolio showcases, and long-term community building

TLDR: In the age of AI and content overload, a personal domain isn't vanity but visibility.

I wish someday the AI Overview mentions my name or fellow writers like this LOL. This screenshot is taken from the future but can be achieved with consistent branding (I hope).

There are also things you can do in your blog itself to increase your credibility as an author. For example, add an author bio with your background. This doesn’t have to be long but just enough to show readers (and search engines) that there’s a real human behind the words. Authenticity goes a long way!

You can go a step further by:

• Linking to your LinkedIn or GitHub profile in your blog

• Include a memorable profile picture or avatar (e.g. my 2D self-portrait)

• Style your blog uniquely with your brand colors (perhaps even complementing it with your profile picture)

• Have a page in your blog that lists past speaking engagements, projects, or affiliations, anything to build authority in your niche

• Include other articles you have written for backlinks

This would signal to Google’s algorithms that your blog is a source that’s trustworthy, which aligns with their E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. And for readers, it creates a deeper sense of trust, especially when your posts include personal takes, tutorials, or analysis.

Over time, as your name becomes associated with helpful, experience-driven content, you’ll not only strengthen your blog’s authority, you’ll also build a reputation that AI models and human readers alike will recognize and return to.

Read more about EEAT in their documentation

2. Write on Topics AI can’t answer

AI summaries are great for basic answers but they often stumble on nuanced, niche, or experience-based queries. So it’s important to write about topics where you put yourself in your readers’ shoes and imagine: What would they Google about that AI can’t answer (yet)?

For example, Firebase Studio just recently launched and I wrote an article about it. When I search “firebase studio for vibe coding”, as expected, AI Overview doesn’t show up as there are probably not enough sources about this topic at the time I wrote this article.

As seen in the screenshot, my article shows up as the 3rd in the list when it was first published. Not bad!

TLDR, try writing articles about:

• New technology or tools that doesn’t generate an AI Overview yet

• Deep dives on personal experiences like “What it’s really like contributing to your first open source repo.”

• Opinionated takes like “Why I switched from React to Svelte in 2025.”

Writing in these styles not only protects you from being overshadowed by AI summaries, but it also builds a more loyal readership that values your unique voice. And let’s be real: nobody bookmarks an AI summary. But they will come back for you.

3. Be a Source, Not Just a Summary

After reading the previous point, you may be thinking, “But Victoria, it’s not easy to write or find topics that would not trigger the AI Overview…”

My answer to that will be, “Then be a source for the AI Overview itself.”

Instead of avoiding AI summaries, you can aim to write content that gets cited by them. When Google’s AI pulls together a summary, it often includes a list of sources at the bottom, and your blog posts can show up there.

Your blog should offer original value that makes it worth citing. Here’s an example of my article on The Truth about Vibe Coding being listed as one of the sources when I search on the relevant keywords on Google.

How to do it:

• Add structure and organize your article in a way that’s easy to read and help Google understand your content

• Use clear headers, bullet points, and direct/concise tone, this makes your blog more quotable by AI

• Include diagrams, images, code snippets, or downloadable checklists that add utility beyond plain text

4. Think beyond SEO

With AI Overviews answering users’ questions directly on the results page, fewer people are clicking through to actual articles. That means it’s more important than ever to take control of your own traffic channels.

Don't rely solely on blog traffic from Google's search algorithm. Building your own social media presence and finding other ways to attract readers can help you reach readers directly, on your own terms.

Here’s how to build your own ecosystem:

• Email newsletters: Own your audience and get repeat readers. Hashnode has a good built-in newsletter subscription you can use in your blog

• LinkedIn, X (Twitter): Post and share your articles to these channels for more visibility

• YouTube/Podcasts: Repurpose content in other formats; video and audio can still dominate search results and help you direct traffic to your blog too

TLDR: Don’t wait for readers to find your blog through Google searches, bring it to them.

5. Your best friend is Analytics

The best way to adapt is to observe the data. Have your blog connected to Google Search Console. It’s easy to setup, just login via this link.

Once you’ve connected your domain, Google Search Console will give you a wealth of data about your website’s search performance. Here’s what you can track:

• Top Queries: These are the search terms bringing traffic to your blog.

• Click-Through Rate (CTR): This shows how often your pages show up in search results versus how often they’re clicked on.

• Impressions: The number of times your content was shown in search results.

For example, my top queries are the coding tools.

And the traffic reflects the queries, because in the top pages, the highest traffic comes from my Comparison of AI tools article.

By paying attention to what’s bringing in the most traffic, you can adjust your content strategy. If you see high traffic for certain queries or topics, you can:

• Create more content around those topics (e.g., more comparisons, in-depth reviews, or tutorials)

• Optimize for keywords that are already bringing in visitors to further capitalize on traffic

• Identify gaps in your content. Maybe there’s a specific tool or tech concept that hasn't been fully explored on your blog yet

Verdict: SEO Is Changing, Not Dead

Yes, it’s harder to compete with AI Overviews that are popping up in search engines. But Google and other search engines still needs original content to train and generate those responses. By positioning yourself as a trusted expert (EEAT), focusing on topics AI can’t answer effectively, and making sure your content gets cited by AI systems, you’ll remain relevant.

Leverage other channels, like social media and email newsletters, to boost traffic, and keep track of your analytics to refine your approach.

In this new era of blogging, authenticity, originality, and trust are becoming even more important than traditional SEO tactics. It’s not just about the number of keywords, it’s about what value you bring to the table that AI can’t replicate. Readers want content that speaks to their real needs, addresses niche topics, and is rooted in lived experience.

So yes, it may be a challenge (and I’m also still learning), but it’s also a massive opportunity. As I mentioned in the article “How to Start Technical Writing in 2025”, the era of technical writing is not over yet and there are many ways to get started and build an audience.

Thanks for reading this article! Hope this article has been helpful! If you are a technical writer yourself, feel free to share any additional thoughts or SEO strategies you have tried in the comments below and let’s connect! Cheers!

Let's Connect!

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Mentioned Resources

• EEAT guidelines

• Firebase Studio: In Depth Review

• The Truth about Vibe Coding

• A Comparison of AI Coding Tools

• How to Start Technical Writing in 2025