What if you could indulge in your favorite ice cream without the sugar rush—or the guilt? That’s the promise NOTO Ice Cream has been delivering on since 2019. A brand built on balance, NOTO blends flavor and fitness into every bite, proving that dessert and discipline can coexist.

And now, they’re ready to scale this sweet vision further. In a major development, NOTO Ice Cream has raised ₹15 crore in a fresh funding round, led by Inflection Point Ventures (IPV), with participation from JITO Angel Network and Lets Venture. With this funding boost, NOTO is set to expand its reach, innovate its offerings, and make healthy indulgence mainstream across India.

A Vision Beyond the Freezer

The newly secured investment will power NOTO’s expansion across Tier 1 and Tier 2 cities, improve infrastructure, and fuel aggressive marketing campaigns on food delivery platforms like Swiggy, Zomato, Blinkit, Zepto, and Instamart.

The brand is also gearing up to launch limited-edition summer specials, vegan innovations, and new product formats—all while staying true to its core promise: flavor-packed, low-calorie, low-sugar treats made with clean, quality ingredients.

The Founders: A Duo Driven by Purpose

Behind NOTO’s success are co-founders Varun Sheth and Ashni Shah, a husband-wife team combining culinary skills and creative vision. Varun, a trained chef and entrepreneur, previously launched 1Tablespoon Pizza Kitchen, where he saw firsthand the evolving tastes of India’s urban consumers. Ashni, with her background in fashion and marketing, brought in brand storytelling and operational finesse.

Together, they built NOTO as more than just a dessert label—it’s a lifestyle movement. Their shared mission: to make “eating well” feel less like a compromise and more like a celebration.

NOTO: From Cheat Days to Everyday

In a market where dessert often meant ‘cheating’ on your diet, NOTO flipped the script. The brand became synonymous with “Eating, Not Cheating”, creating ice creams that cater to fitness enthusiasts, health-conscious millennials, and dessert lovers who refuse to pick between taste and nutrition.

Their lineup includes:

Low-calorie scoops that fit into a diet plan
Vegan variants made with real fruit and no dairy
Bite-sized indulgences perfect for portion control
High-protein options for post-gym refuels

Each product is a testament to NOTO’s belief that dessert doesn’t have to be the enemy of wellness—it can be part of it.

Market Momentum & Celebrity Backing

NOTO’s rise has been powered not just by its products, but by its loyal community—including celebrity supporters like John Abraham, Rannvijay Singha, and Kunal Bahl. The brand’s aesthetic packaging, honest labeling, and digital-first strategy have earned it fans across social platforms and health circles alike.

Awards and recognitions include:

Product of the Year for Chocolate Mini Bites
Best Vegan Ice Cream for Mango Raspberry
These accolades further validate NOTO’s position in India’s booming premium dessert category, which is projected to quadruple by 2032.

What’s Next?

With funding in place, NOTO is all set to:

Scale into Ahmedabad, Kolkata, Lucknow, and other emerging cities
Introduce new formats beyond ice cream
Collaborate with wellness influencers and health brands
Strengthen retail presence across quick commerce and select supermarkets

It’s not just about growth—it’s about changing dessert culture in India, one scoop at a time.

Redefining What Dessert Means in India

In a country where sweets are central to celebration, NOTO is leading a mindful dessert revolution. It’s not about cutting out cravings—it’s about creating options that satisfy them smartly. By removing the guilt from indulgence, NOTO has turned ice cream into an everyday treat for people who care about what they eat.

Today, with a growing presence in Mumbai, Delhi, Pune, Hyderabad, Bengaluru, and Chennai, and with eyes set on deeper national expansion, NOTO is well on its way to becoming India’s go-to brand for health-first desserts.

NOTO isn’t just a brand—it’s a statement. One that says: Yes, you can have your ice cream and eat it too.

NOTO Ice Cream Scoops ₹15 Crores to Sweeten India’s Guilt-Free Dessert Game