Technical SEO is all about making sure your website is set up correctly so search engines like Google can crawl, index, and understand your pages. If your site is slow, full of errors, or hard to navigate, even the best content might not rank well. That’s why a technical SEO checklist is important—it helps you catch and fix problems that stop your site from showing up in search results.

In this guide, we’ll break down what technical SEO is, walk you through a simple checklist, and explain how technical SEO services can help you fix issues. Whether you manage a small blog or a large e-commerce site, technical SEO is something you shouldn’t ignore.

What Is Technical SEO?

Technical SEO is the part of search engine optimization that focuses on the technical parts of your website. It doesn’t deal with content or backlinks. Instead, it checks how well search engines can access, understand, and show your website in search results.

Some common things technical SEO deals with include:

Website speed
Mobile-friendliness
Crawl errors
Broken links
HTTPS (security)
Sitemaps and robots.txt files
Structured data (schema)

Doing a proper technical site audit helps you find and fix these problems. When your technical SEO is in good shape, your site performs better in search results and offers a smoother experience for visitors.

Technical SEO Checklist: What to Check on Your Website

This technical SEO checklist is designed to be beginner-friendly and easy to follow. You can use it to find problems and keep your website healthy.

1. Use HTTPS

Make sure your website has a valid SSL certificate. You can tell if your site is secure by checking for “https://” at the beginning of your URL.

Why it matters: Google prefers secure websites, and users trust them more.

2. Make Sure Your Site is Mobile-Friendly

Use Google’s Mobile-Friendly Test to check how your site looks on phones and tablets. If your website is hard to use on mobile, search rankings could drop.

Why it matters: Most users browse on phones, and Google ranks mobile-friendly websites higher.

3. Improve Page Speed

Use tools like Google PageSpeed Insights or GTmetrix to test your site’s loading time. Try to reduce image sizes, use browser caching, and limit the number of plugins.

Why it matters: A fast website gives users a better experience and improves SEO.

4. Fix Crawl Errors

Set up Google Search Console and check for crawl errors. If Google can’t access a page, it won’t show up in search results.

Why it matters: Crawl errors stop search engines from indexing your content.

5. Create and Submit a Sitemap

Your sitemap is a file that lists all the pages on your site. It helps search engines crawl your content more easily. Submit it through Google Search Console.

Why it matters: A sitemap helps search engines find and understand your pages faster.

6. Use a Clean URL Structure

Your URLs should be short, easy to read, and include keywords. Avoid using random numbers or unnecessary symbols.

Bad URL: www.example.com/page?id=4923 Good URL: www.example.com/technical-seo-checklist

Why it matters: Clean URLs improve user experience and help search engines understand your pages.

7. Check for Broken Links

Use tools like Screaming Frog or Broken Link Checker to scan your website. Replace or remove broken internal and external links.

Why it matters: Broken links frustrate users and hurt SEO.

8. Add Structured Data (Schema Markup)

Structured data helps search engines understand your content better. For example, you can mark up product details, reviews, and events.

Why it matters: It can help your pages show rich results like star ratings or product info.

9. Avoid Duplicate Content

Make sure each page on your site is unique. Use canonical tags to tell search engines which version of a page to index.

Why it matters: Duplicate content confuses search engines and can hurt your rankings.

10. Conduct a Technical SEO Audit Regularly

A seo technical audit is like a full check-up for your website. It helps you find problems before they grow too big. You can do this with tools like Ahrefs, Semrush, or hire a technical SEO audit service to do it for you.

Why it matters: Keeping your site healthy over time helps you stay competitive in search rankings.

Why Work With Technical SEO Companies?

Fixing technical issues can be tricky, especially if you’re not used to working with code or site structure. That’s where technical SEO companies come in. These experts offer technical SEO services that handle the tough stuff for you.

Services include:

Complete technical site audits
Fixing crawl errors
Improving speed and mobile usability
Optimizing internal links and site structure
Adding structured data
Monitoring search performance over time

A professional technical SEO audit service can find problems that most people miss. They also help you fix them quickly, so your site doesn’t lose traffic or rankings.

Why SEO Raft Is the Right Partner for Your Technical SEO

If you're looking for help with technical SEO, SEO Raft is a smart choice. They offer full technical SEO services, including audits, on-page fixes, and ongoing support. Whether you run a blog, a local business, or an e-commerce store, SEO Raft can tailor their services to your needs.

Their team understands what search engines look for and how to improve your website's performance step-by-step. From fixing broken links to improving mobile experience, SEO Raft can help you stay ahead of your competition.

If you're serious about SEO but don’t want to handle the technical details yourself, SEO Raft is here to take that pressure off your plate.

Technical SEO Checklist: Improve Your Site's Performance