How to Add User to Google My Business?

Managing a business online requires collaboration, especially when it comes to local SEO and visibility. Whether you're a business owner, a marketing manager, or working with a Google Analytics consultant, you may need to grant access to others to help manage your Google My Business (now called Google Business Profile). In this blog, we’ll walk you through the steps on how to add user to Google My Business and explain why this is important for your digital growth.

Why Add Users to Google My Business?

Your Google Business Profile is a vital touchpoint for customers searching for your services. Keeping your information updated, responding to reviews, posting updates, and tracking performance are key actions that often require a team. By adding users, you can:

• Delegate tasks efficiently

• Maintain account security without sharing your login

• Collaborate with digital marketers or Google Analytics consulting services

• Assign different roles with defined access levels

Steps on How to Add User to Google My Business

Here’s a simple step-by-step guide on how to add a user to your Google My Business account:

1. Sign in to Your Google Business Profile

Go to Google Business Profile Manager and log in with the account that owns or manages the business.

2. Select the Business You Want to Manage

If you manage multiple profiles, choose the one you want to add users to.

3. Go to the Menu and Click on "Users"

Once inside your business dashboard, look for the “Users” option on the left-hand side panel.

4. Click the “Add Users” Icon

In the top right corner of the “Users” page, click the icon of a person with a plus sign (+).

5. Enter the User’s Email Address

Add the email address of the person you want to give access to. Make sure it’s a valid Google account.

6. Choose a Role

You can assign one of the following roles:

• Primary Owner (only transferable by the current owner)

• Owner – Full access except for removing the primary owner

• Manager – Can edit the profile, but not manage users

• Site Manager – Limited access to manage locations (ideal for agencies or part-time help)

7. Click “Invite”

Once you've selected a role, click “Invite.” The user will get an email to accept the invitation.

Best Practices When Adding Users

• Always assign roles based on trust and necessity. If you're hiring a Google Analytics consultant, for example, it’s typically best to assign them the Manager role to enable performance tracking and insights.

• Audit your user list regularly to remove old or inactive users.

• Pair user access with reporting tools like Google Analytics to track traffic and conversions, especially if you're investing in Google Analytics consulting services.

How a Google Analytics Consultant Can Help

While managing your Google Business Profile, it’s essential to monitor how your local listings are performing. A Google Analytics consultant can help you integrate insights from Google Analytics with your business profile metrics. They analyze:

• Click-through rates from Google Maps and Search

• Conversion tracking from profile visits

• Behavioral trends of local customers

Partnering with a consultant or subscribing to Google Analytics consulting services ensures your business decisions are data-driven and optimized for growth.

Final Thoughts

Knowing how to add user to Google My Business is a foundational step for efficient business management and digital marketing collaboration. Whether you’re working with internal staff or outsourcing to professionals offering Google Analytics consulting services, user roles help streamline access without compromising security.

By empowering your team or trusted consultants, you ensure your business stays updated, responsive, and visible in the local search landscape.