How I’d Grow Confiabogado on TikTok Using Memes

The Company

Let's dive into Confiabogado. They're essentially a legal tech company in Mexico.

They help people tackle legal problems, focusing heavily on labor law. Think unfair dismissals, toxic bosses, unpaid overtime, severance pay disputes – the kind of stuff many employees face. They also seem to touch on family law like divorce and spousal support based on some post descriptions. They position themselves as making justice accessible, likely using tech to simplify processes and offer consultations.

Their ideal clients are Mexican workers. People who feel wronged by their employers, maybe confused about their rights under Mexican Labor Law, and possibly intimidated by traditional, expensive law firms. They're likely looking for clear, direct advice and a way to fight back without breaking the bank. They're definitely targeting Spanish speakers in Mexico.

The Account

Now, let's look at their TikTok account @confiabogado.

They've got a solid following: 1.3 million followers and nearly 35 million likes across their posts. Looking at their data, they have posted 328 videos. Their first post was on August 2, 2023, and the latest was on April 29, 2025.

Their content is mostly educational. Often, it's a person (likely one of their lawyers or team members) talking directly to the camera, explaining specific labor rights, debunking myths, or reacting to common workplace scenarios. They do mix in some trending sounds or meme formats occasionally, which shows they're aware of TikTok trends.

On average, their posts get around:

• Plays: ~891,749

• Likes: ~82,456

• Comments: ~684

• Shares: ~2,563

• Saves: ~9,670

These are strong numbers, showing good engagement.

The Top Publications

Now, let's see which posts hit hardest based on engagement ratio (Likes + Comments + Shares + Saves) / Plays * 100.

1. Yo después de mi primer trago, sobria, en la fiesta, en mi casa, con mis amigos, con mi familia, en el trabajo, en la calle, 24/7 en cualquier conversación con cualquier persona.

   257.7K views · 46.0K likes · 853 comments · 4.0K shares · 3.6K saves

   Engagement ratio: 21.11

2. Ya era justo y necesario 🙏🏻✨🥰

   710.2K views · 72.8K likes · 461 comments · 1.6K shares · 8.2K saves

   Engagement ratio: 11.69

3. Etiqueta a tu amiga que no conoce la ansiedad 💀

   13.6M views · 1.7M likes · 10.7K comments · 134.1K shares · 118.4K saves

   Engagement ratio: 14.44

It's interesting that the top post by engagement ratio isn't the one with the most views. The third one, despite a slightly lower ratio than the first, had massive reach (13.6M views), indicating it really resonated or hit the algorithm sweet spot. It touches on a very relatable feeling (anxiety, or lack thereof) applied to a workplace context. The second one seems to tap into a sense of vindication or justice. The first one uses a very relatable, almost self-deprecating format about always talking about the same thing (in their case, likely labor law).

The Captions

Their captions work well. They often directly state the topic or the right being discussed ("¿Qué pasa si la empresa en la que trabajo quiebra?", "Tarea extra PAGO EXTRA ☝🏼😌"). They use emojis effectively to add personality and emphasis (⚖️, 💋, 💅, 💀, 😌, ☝🏼).

The word cloud highlights the most frequently used meaningful words in Confiabogado’s TikTok captions, after filtering out common stopwords and hashtags. It visually emphasizes recurring themes or keywords that dominate the messaging. Confiabogado can use this insight to align future content with terms that resonate or explore underused but relevant legal topics.

They could diversify their vocabulary to avoid repetition and expand their reach across broader search and interest categories. Additionally, they might experiment with more storytelling-driven captions from time to time. Instead of simply stating the law, they could frame it around a short, relatable (and anonymous) user story. It would also be worth testing different Calls to Action (CTAs) — sometimes posing a question, other times directly inviting consultation.

The Hashtags

The most common hashtags clearly reflect their niche: confiabogado, derecholaboral, leyeslaborales, abogadostiktok, jefestoxicos, empresastoxicas. They absolutely are speaking to their ideal audience by using the language and addressing the pain points relevant to Mexican workers.

These core hashtags are solid. The opportunity lies in maybe sprinkling in some broader, trending hashtags when relevant, without diluting their core message. For example, if there's a huge TikTok trend about workplace situations, they could potentially use that trend's hashtag alongside their standard ones if the content fits. They could also test niche hashtags for specific industries if a post targets, say, restaurant workers (#meseros) or construction workers (#construccion).

The Posting Patterns

The days and hours with the highest posting frequency for Confiabogado are weekdays, especially Tuesdays and Fridays between 7:00 PM and 9:00 PM (local time in Mexico City). The analysis also reveals that the best-performing time slot in terms of average views is Wednesday at 9:00 AM, with an average of 26.2 million views. This suggests that while there is high activity during evening hours, there is significant untapped potential in morning slots—particularly on Wednesdays. It is recommended to experiment with more posts during these high-performing times to see if the trend holds.

These are the top time slots with the highest average views from Confiabogado’s own posts:

• Wednesday at 09:00 → 26.2M views

• Friday at 08:00 → 12.9M views

• Monday at 18:00 → 10.3M views

• Sunday at 17:00 → 7.0M views

• Sunday at 23:00 → 5.1M views

The Strategy

They’re doing great, but there’s still a lot of space to grow. Memes can take them there. Labor law is dense and usually feels like a headache. Memes make it lighter, easier to digest, more human. People connect faster with emotions than facts. Nobody shares a legal clause, but they’ll share a meme that feels personal. That’s the trick. Memes are emotion first, information second. They open the door for the law to walk in.

I’d use meme marketing because it works on every level. It’s fast, cheap, emotional, and made to be shared. Memes don’t need high production. They don’t need actors, lights, scripts. Just an idea people feel in their chest. That’s the power. They grab attention in the first second. They travel across feeds and group chats. They generate comments, tags, saves. That’s organic reach. That’s how you grow. And when done right, they also build trust. Because they say what your audience is already thinking, but funnier, faster, and with legal backup. That mix of humor + utility is hard to beat.

I’d use memes as the top of the funnel. Not to educate, not right away. First step is attention. Relevance. Hit on something people feel: tired of their job, angry at their boss, confused by HR. Memes let you say “we get you” without explaining it. Once they’re in, then you drop the legal insight. Just one. Quick. No overthinking. The idea is to turn something funny into something useful in the last two seconds of the video.

I’d publish 5 to 7 memes a week. One each weekday, maybe one extra on Sunday. No more than that. Posting every day creates rhythm without flooding the feed. TikTok rewards consistency, not volume. I’d plan the best meme for Wednesday at 9:00 am. That’s their strongest time slot by far. It’s where the most reach happens, so use it for the post with the most viral potential. Funny, yes, but also sharp. Something that makes people tag a coworker and feel a little called out. Then I’d hit Friday at 8:00 am with a meme that captures the “we made it” vibe. Godín humor works well there. Monday at 6:00 pm is perfect for a more grounded post, something that reminds people their job isn’t doing them any favors. Sunday evenings — either 5:00 pm or even 11:00 pm — are pure anxiety hour. That’s when people are tired, vulnerable, and mentally back at work before they’ve even left the weekend. Perfect time to post memes that hit that “I hate my job but I can’t quit” nerve.

Tuesday and Thursday are flexible. If there’s a trend, react to it. If a user leaves a great comment, turn it into a meme. If there’s a viral video about bad bosses or shady companies, duet it and add a legal take. These posts keep the account fresh. They show people you’re not just recycling templates — you’re watching the same things they are.

This is where a tool like AutoMemes.ai comes in. It’s built to generate viral memes in seconds. You don’t need any design skills or creative background — the AI creates engaging hooks based on your input. AutoMemes.ai not only automates meme creation, it also closes the loop by letting you schedule and publish your content directly to TikTok. So stop wasting hours searching for templates, editing images, or writing captions — let the AI do the heavy lifting.

Here are 3 memes I created in under five minutes using AutoMemes.ai that could work great for Confiabogado:

1. Cuando el nuevo empleado te pregunta cómo es el ambiente de trabajo...
   Caption: Honestidad ante todo 💀 Recuerda, un ambiente laboral tóxico puede ser motivo de rescisión justificada. #confiabogado #derecholaboral #ambientelaboral #jefestoxicos #humorlaboral

   Use this template → Matrix Agent: “I am going to be honest with you.”

2. Cuando por fin te pagan después de que el jefe se atrasó con los. sueldos...
   Caption: ¡Sobrevivimos! 🎉 Pero recuerda, el pago puntual es tu DERECHO (Art. 88 LFT). Si tu jefe se retrasa, contáctanos. #confiabogado #salario #pagoatrasado #leyfederaldeltrabajo #derechoslaborales #godinez

   Use this template → Seong Gi-hun & Oh Il-nam (Squid Game): a victorious hug, pure joy and celebration.

3. Cuando le dices al jefe que necesitas tomarte un día por enfermedad..
   Caption: Pero... ¿te moriste? 🙄 Tu jefe NO puede cuestionar tu incapacidad médica del IMSS. Conoce tus derechos. #confiabogado #imss #incapacidad #derecholaboral #jefestoxicos #saludlaboral
   Use this template → Ken Jeong (Hangover): "Did you die?"

I’d batch meme production at the start of the week. Generate 10 options fast, pick the 5 that hit hardest, and schedule them. Keep the captions tight but human. No legal jargon. Use the kind of tone people use with friends. Mix it up — some sarcastic, some sincere, some pure chaos. People want variety, not repetition.

I’d also start mining the comment sections. That’s where the real stories are. People vent. They share what’s happening to them at work. That’s free content. Screenshot, anonymize, turn it into a meme. These are always relatable because they’re real. And they build trust — “this happened to me too” is one of the most powerful reactions you can trigger.

Every meme should be built with a purpose. Either to make people feel seen or to teach them one specific right they didn’t know they had. Sometimes both. Test different structures. Meme + relatable caption. Meme + quick legal insight. Meme + call to action. Track what works. If something goes viral, double down on that format. If it flops, adjust the copy or change the time slot and try again. The only rule is to keep learning.

This isn’t just about growing an account. It’s about turning legal advice into culture. Making justice feel close, normal, even funny. That’s what memes can do. They disarm. They spread. They stick. And if Confiabogado does it right, they’ll become more than an account people follow. They’ll be the voice that always gets how bad work can be — and how much better it could get if you knew your rights.

Confiabogado already has the credibility. Now it’s about building emotional closeness. Not by changing who they are, but by speaking the same language their audience laughs in. Memes are the fastest way to earn attention, build trust, and stay top of mind. And once you’re in their feed, you’re in their world.

That's it for today.

See you next time with a new case study.

Download the CSV file used for this analysis.

Talk soon!

- Max

What company should I analyze next? Let me know!—my DMs are open @themaxibarra

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