We found this inside the search history of 1 million students

Let’s be real, when students start typing “best universities in India” at 2 AM, they’re not just looking for a name. They’re hunting for a future. And when we sneak peeked into the search history of over a million students, the data didn’t lie!

While terms like university admissions in India still rule the charts, the real story is in what’s trending beyond the usual admission queries. Spoiler alert: they are not just just looking for any university but the one that focuses on holistic development.

Here’s what India’s youth is searching for the most and how some universities (like KL University) are actually delivering on it.

Search trend 1: “Startup / Entrepreneurship” - 3x growth

While many students still gravitate toward a secure job, for some it is not the endgame. Today, Gen Z wants their name attached with the next unicorn.

And that is very evident, as searches for "entrepreneurship-friendly colleges" and "startup support in Indian universities" have tripled. Well, that’s huge.

Understanding what the students of today want, KL University has 36+ research centers, Harvard case pedagogy, and 100+ global university tie-ups already in place. Further, it has already produced 2,100+ entrepreneurs and 52 CEOs of global companies. It is evident that students aren’t just studying, they are building!

So, if a university doesn’t have startup culture in its DNA, students are definitely swiping left.

Search trend 2: “Tech-Enabled Learning” - 2x growth

Zoom classes may have ended, but students now expect tech-first campuses. Search terms like “smart classrooms” and “digital university platforms” have seen a 2x jump. This shows that tech is no more an add-on, it’s a necessity.

KL checks all the right boxes here too with:

• 350+ smart classrooms

• 4500+ computing terminals

• 100+ academic and research labs

• 24/7 internet with 10 Gbps speed

Search trend 3: “Placements” - 4x growth

Doesn’t come as a surprise, placements are still the king. And students are searching for things like:

• “Best placement colleges in India”

• “Which university offers the highest salary packages?”

KL’s numbers that ads can never match

• 100% placement

• 6100+ placement offers

• International highest package: ₹2.18 Cr

• Domestic highest: ₹75 LPA

Search trend 4: “Mental Health” - 5x growth

This one really hit us. More and more students are now concerned about what the college does to, well, keep them sane! Let’s be honest, there is a constant pressure of academics, expectations, FOMO, social media. And they want universities that get it.

KLU has a vibrant student life that supports the students and enables them to live their college life to the fullest. It offers 30+ hobby clubs, annual festivals like SAMYAK and SURABHI, and 24/7 access to open-air theatres and cinemas with Dolby Digital THX.

Search trend 5: “Online Study” - 3.5x growth

Turns out, even post-pandemic, flexibility is key. Searches like best online universities in India and UGC-approved online programs are up 3.5x.

KL offers programs through online learning as well. The tech infrastructure, and online-ready course content makes it easy to study while working, interning, or freelancing.

For students juggling multiple goals, flexibility is the new campus.

Search trend 6: “Global Exposure” - 2.2x growth

Here’s a wild stat: there’s a 2.2x growth in searches like “international internships via Indian colleges” and “study abroad tie-ups.”

To cater to this demand, KL has:

• 92+ international university partnerships

• 406+ students interning abroad

• Students from 36+ countries on campus

Bonus insight: Parents want the best, too

For the 46-54 age group (read: parents), the keywords are all about quality, safety, and results. And yes, they are googling as much as you!

KLU ranks as the best university in India, in this area too, with:

• 4 decades of academic excellence

• Top 25 universities in India (NIRF Rank #22, 2024)

• Recognized as a Category I university by UGC

• Over ₹100 Cr in merit scholarships

So, why are all these searches important?

Because they show how the idea of the best universities in India is changing. It's no longer about just campus size or cut-off scores.

Students are researching:

• Who helps me launch my start-up?

• Can I get a job straight out of college?

• Will I feel seen and supported here?

• Can I study from home if needed?

• Will I get global exposure?

This shows whether it's university admissions in India or full-blown career planning, today's students are doing deep research before making any move.

If you’re still typing “best universities in India” or “university admissions in India” into Google, here’s your sign to dig deeper. Look for a campus that gives you more than classrooms, look for one that gives you opportunities, flexibility, and a future.

And hey! if you want all that plus Dolby Digital THX experience, you know where to look 😉