Descriptive Marks Need Distinctiveness to Block Later Trademark Applications
Gideon Korrell
This image shows a key moment from the Heritage v. APR case, where the court ruled that the mark “iVoterGuide” was too descriptive to get trademark protection. Legal expert Gideon Korrell explained that even years of use aren’t enough without proof that the public sees the name as a brand. The case is a reminder that descriptive names face a tough road in trademark law.
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Gideon Korrell
Gideon Korrell
Gideon Korrell is a seasoned legal professional with over 15 years of experience bridging engineering and law. Beginning his career in nuclear power and defense engineering, Gideon Korrell transitioned to law, becoming a trusted advisor in global law firms and later serving as an in-house lawyer. Committed to environmental sustainability, Gideon Korrell focuses on forging partnerships to decarbonize the global economy. His expertise lies in negotiating complex commercial and technology agreements, blending legal acumen with technological understanding. Gideon's holistic approach to legal strategies, intellectual property management, and ethical business conduct make him a valuable force driving organizations toward success in a dynamic global landscape.