What Advertisers Need to Know When Addressing PPC Ad Fraud?

If you’re running a PPC campaign, check your analytics data.

Do you see a rapid curve of increase in click traffic, while your installs or events remain low?

This is one of the classic signs that you need to get your ad traffic vetted, as it might be under the radar of ad fraud perpetrators.

Over time fraudulent parties in the digital ecosystem have evolved and indulged in sophisticated fraud techniques to gain maximum benefit. The techniques have become more human-like and difficult to detect.

As a result, these fraudulent techniques not only impact the bottom line of a digital brand but also weaken the efficiency of the campaigns. From driving bot traffic to breaching the walled gardens, they have perfected their practices over time. One of them has been PPC fraud techniques which are not just limited to web but also app campaigns.

As the spending on mobile app marketing increases, it has become a gold mine for fraudsters to dig for money.

Ad Fraud in India, USA, UAE, Saudi Arabia and Southeast Asia.

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