Market Overview

The global biscuits market is experiencing robust growth, driven by evolving consumer lifestyles and preferences. In 2024, the market reached a valuation of USD 128.65 billion and is projected to attain USD 187.0 billion by 2033, reflecting a compound annual growth rate (CAGR) of 4.2% during the forecast period. Key factors propelling this growth include the increasing demand for convenient snacking options, the introduction of innovative products with diverse flavors and textures, and the widespread availability of biscuits through online platforms. These trends underscore the market's adaptability and its alignment with contemporary consumer needs.

Study Assumption Years

Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033

Biscuits Market Key Takeaways

Market Size and Growth: The global biscuits market was valued at USD 128.65 billion in 2024 and is anticipated to reach USD 187.0 billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033.
Product Dominance: Sweet biscuits currently hold the majority share in the market, reflecting consumer preference for indulgent snack options.
Ingredient Preference: Wheat remains the dominant ingredient in biscuit production, attributed to its widespread availability and consumer familiarity.
Packaging Trends: Pouches and packets are the most prevalent packaging types, offering convenience and extended shelf life to consumers.
Distribution Channels: Supermarkets and hypermarkets lead as the primary distribution channels, providing consumers with easy access to a variety of biscuit products.
Regional Insights: Asia Pacific dominates the global biscuits market, holding over 37.5% market share in 2024, driven by rising urbanization and changing dietary habits.

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Market Growth Factors

1. Growing need for convenient snacking choices

The modern consumer's fast-paced life has driven up demand for ready-to-eat and handy food items. With their mobility and endurance on shelves, biscuits have become a popular snack choice among different age groups. Particularly among working people and students, the launch of single-serve and portion-controlled packaging meets on-the-go eating. Furthermore promoting market growth is the growing visibility and accessibility of products made possible by the development of structured retail channels including hypermarkets and supermarkets.

2. Product Offering Innovations

Manufacturers are constantly creating to satisfy changing consumer tastes and health needs. Including low-calorie, sugar-free, and high-fiber versions, the creation of biscuits with many flavors, textures, and nutritional profiles has expanded the consumer base. These inventions not only appeal to health-conscious consumers but also draw in those looking for unusual and different snacking experiences. This emphasis on product diversity helps to maintain consumer interest and broaden market reach.

3. Development of online retail platforms

The rise of e-commerce has notably affected the biscuits market by giving customers the ease of online buying. Consumers find it easier to reach their favorite biscuit brands since online systems provide a greater variety of goods, aggressive pricing, and home delivery services. In urban regions, where busy lifestyles and digital literacy are common, this move to online shopping is especially striking. Online and offline retail channels working together guarantee complete market coverage and help to accelerate general market growth.

Market Segmentation

By Product Type

Crackers and Savory Biscuits
- Plain Crackers: Unflavored biscuits known for their crisp texture, often consumed as a light snack or accompaniment to meals.
- Flavored Crackers: Savory biscuits infused with various seasonings, catering to diverse taste preferences.

Sweet Biscuits
- Plain Biscuits: Simple, sweetened biscuits without additional fillings or coatings.
- Cookies: Soft or crunchy biscuits, often containing ingredients like chocolate chips, nuts, or dried fruits.
- Sandwich Biscuits: Biscuits with a sweet filling, such as cream or jam, sandwiched between two biscuit layers.
- Chocolate-coated Biscuits: Biscuits covered with a layer of chocolate, offering a rich and indulgent taste.
- Others: Includes a variety of sweet biscuit types not categorized above, reflecting ongoing product innovation.

By Ingredient

Wheat: The primary grain used in biscuit production, valued for its versatility and consumer acceptance.
Oats: Incorporated for their health benefits, including high fiber content and heart health support.
Millets: Gluten-free grains gaining popularity for their nutritional profile and suitability for health-conscious consumers.

Others: Encompasses alternative ingredients used to cater to specific dietary requirements and preferences.

By Packaging Type

Pouches/Packets: Flexible packaging offering convenience and portability, widely used across various biscuit types.

Jars: Rigid containers providing product protection and extended shelf life, often used for premium biscuit offerings.

Boxes: Traditional packaging format offering structural integrity and ample space for branding.

Others: Includes innovative packaging solutions designed to enhance product appeal and sustainability.

By Distribution Channel

Supermarkets and Hypermarkets: Large retail outlets offering a wide selection of biscuit brands and variants, facilitating consumer choice.

Convenience Stores: Smaller retail formats providing quick access to biscuit products, catering to immediate consumption needs.

Independent Bakery: Local bakeries offering freshly baked biscuits, often emphasizing artisanal quality.

Online Stores: E-commerce platforms enabling consumers to purchase biscuits with ease and convenience.

Others: Includes various other retail channels contributing to the distribution of biscuit products.

By Region

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Regional Insights

Asia Pacific leads the global biscuits market, accounting for over 37.5% of the market share in 2024. This dominance is attributed to rapid urbanization, increasing disposable incomes, and changing dietary habits favoring convenient snack options. The region's diverse consumer base and expanding retail infrastructure further bolster market growth.

Recent Developments & News

The biscuits market is witnessing significant developments aimed at catering to health-conscious consumers and expanding market reach. Manufacturers are introducing biscuits with improved nutritional profiles, including options that are low in calories, sugar-free, and high in fiber. Additionally, there is a growing emphasis on sustainable packaging solutions to appeal to environmentally conscious consumers. The integration of advanced technologies in production processes is enhancing efficiency and product quality. These innovations are instrumental in meeting evolving consumer demands and maintaining competitive advantage in the market.

Key Players

Bahlsen GmbH & Co. KG
Britannia Industries Limited
Burton's Biscuit Company
ITC Limited
Kellogg Company
Lotus Bakeries Corporate
Mondelez International Inc.
Nestlé S.A.
Parle Products Private Limited
Pladis Global
Walker's Shortbread

These companies are actively engaged in strategic initiatives such as mergers and acquisitions, product innovations, and geographic expansions to strengthen their market presence. Their efforts to offer healthier and more diverse product lines are expected to drive competition and growth in the global biscuits industry.

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Biscuits Market Trends 2025: Innovations, Consumer Demand, and Growth Opportunities