Case Study: Revolutionizing Scent Marketing’s CRM with Frappe

About Scent Marketing

Scent Marketing is a B2B company in Dubai that wanted to revamp its sales processes to accommodate rapid expansion. Without a CRM, they used spreadsheets and emails to track sales, which created inefficiencies in accountability and visibility.

Starting with a small sales team in the single digits, the company had ambitious plans to grow its team to 50 members within 12-18 months. To achieve this, they needed a robust and scalable CRM solution to streamline their operations, improve performance tracking, and ensure seamless growth.

By leveraging a customized Frappe CRM, the company successfully optimized its sales processes, enhanced operational visibility, and positioned itself for scalable success while maintaining excellent customer engagement.

---

---

Challenges

Scent Marketing faced challenges due to the absence of a centralized CRM and reliance on disjointed tools:

1. Scattered Sales Processes

   • Sales activities like site visits, follow-ups, and machine tracking were siloed across spreadsheets and emails.

   • Lack of real-time visibility into sales team activities.

2. Limited Accountability and Tracking

   • Difficulty monitoring sales targets and team performance.

   • No centralized system for tracking client interactions or machine usage.

3. Manual Reporting

   • Time-consuming reporting methods for sales and management teams.

   • No unified dashboards for tracking daily and monthly progress.

4. Inefficient Communication

   • Lack of integrated email notifications and summaries reduced responsiveness.

---

Benefits

By customizing Frappe CRM, the following improvements were achieved:

1. Centralized Lead and Activity Management

   • Unified tracking of client interactions, including calls, emails, and meetings.

   • Real-time updates for management on sales activities.

2. Target Tracking and Deal Mapping

   • Set and monitor monthly sales targets by salesperson.

   • Improved deal tracking, including details like machine requirements and product mapping for each client location.

3. Enhanced Reporting and Dashboards

   • Dashboards for real-time insights into daily sales, target achievements, lead conversion rates, and team response times.

   • Customizable filters by time period, salesperson, and territory.

4. Integrated Communication and Notifications

   • Automated email summaries of sales activities and updates on deal statuses.

   • Notifications for overdue follow-ups and team response times.

5. Mobile-Friendly Design

   • Salespeople could log visits, update client information, and initiate calls directly through the CRM on mobile devices.

---

Impact

• Improved Accountability: Sales team activities were logged in real-time, enabling managers to track progress effortlessly.

• Faster Response Times: Integrated notifications reduced delays in responding to clients.

• Better Decision-Making: Real-time dashboards empowered management with actionable insights into sales performance and bottlenecks.

• Enhanced Scalability: The system supported the company’s plan to expand its sales team from a single-digit count to 50 employees within 18 months.

---

Testimonial

“Working with Girman Tech was a game-changer for our sales operations. They built a customized CRM on ERPNext that greatly enhanced our efficiency and strengthened team collaboration. Their expertise and reliable execution make them a top choice for any organization seeking impactful tech solutions”

-Mohamad, CEO, Scent Marketing

---

Summary

By customizing Frappe CRM to align with the client’s unique workflows and growth plans, Scent Marketing optimized its sales processes, streamlined operations, and achieved scalable success. The integration of dashboards, role-based access, and mobile-friendly features highlights the impact of tailored CRM solutions in driving business efficiency and growth.