Bing Ads on Reddit

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3 min read

If you're exploring Bing Ads (now Microsoft Advertising) and looking for real user experiences, tips, and advice, Reddit can be a goldmine of information. Many marketers, business owners, and PPC experts share their insights, success stories, and challenges on various subreddits. Best Providers SmmHigh

In this article, we’ll cover:
What Reddit users say about Bing Ads
Pros and cons of Bing Ads vs. Google Ads
Best strategies for running successful Bing Ads campaigns
Top Reddit threads discussing Bing Ads

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1. What Do Reddit Users Say About Bing Ads?

Reddit discussions reveal mixed but mostly positive opinions about Bing Ads. Here’s what users highlight:

👍 Pros of Bing Ads (According to Reddit)

Lower CPC (Cost-Per-Click) – Many advertisers report cheaper clicks compared to Google Ads.
Less Competition – Fewer advertisers mean better ad placements and lower costs.
High-Quality Traffic – Some users find Bing’s audience more likely to convert, especially in B2B niches.
LinkedIn Integration – Bing Ads can target LinkedIn demographics, which is great for professional services.

👎 Cons of Bing Ads (According to Reddit)

Lower Traffic Volume – Bing has a smaller user base than Google, so impressions may be limited.
Older Audience – Some Redditors note that Bing users skew older, which may not suit all businesses.
Limited Features – A few users mention that Bing’s interface and automation tools aren’t as advanced as Google’s.

Popular Reddit Threads:

Buy Bing Ads Accounts


2. Bing Ads vs. Google Ads: Which is Better?

Reddit users often debate whether Bing Ads can compete with Google Ads. Here’s a quick comparison:

FactorBing AdsGoogle Ads
Traffic VolumeLowerVery High
CPCGenerally CheaperMore Expensive
Audience AgeOlder (35+)Broader Range
CompetitionLowVery High
IntegrationsLinkedIn, Microsoft Audience NetworkYouTube, Gmail, Display Network

Verdict: If you want lower costs and less competition, Bing Ads is worth testing. But if you need maximum reach, Google Ads still dominates.


3. Best Strategies for Running Bing Ads (Reddit Tips)

🔹 Use Smart Campaigns for Small Budgets

Many Redditors recommend Bing’s Smart Campaigns for beginners or businesses with limited budgets.

🔹 Import Google Ads Campaigns

Since Bing supports Google Ads imports, you can quickly replicate successful campaigns.

🔸 Leverage LinkedIn Targeting

Bing’s integration with LinkedIn allows precise B2B targeting—ideal for SaaS, consulting, and professional services.

🔹 Focus on High-Intent Keywords

Reddit advertisers suggest using long-tail keywords since Bing users often search with more specific intent.

🔸 Optimize for Microsoft Audience Network

Expanding beyond search to native ads can increase reach at a lower cost.


4. Top Reddit Communities for Bing Ads Discussions

  • r/PPC – Best for paid advertising strategies.

  • r/DigitalMarketing – General digital marketing discussions.

  • r/SearchAdvertising – Focused on search engine ads.


Final Thoughts: Should You Use Bing Ads?

According to Reddit feedback, Bing Ads is a solid alternative to Google Ads—especially if you want lower costs, less competition, and access to a professional audience. However, it may not replace Google Ads entirely due to its smaller traffic volume.

Best Approach: Run both Bing and Google Ads, compare performance, and allocate budget based on ROI.

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