Case Study: How One Push Notification Generated $1,000 in a Single Day

Most eCommerce stores struggle with midweek slumps. Ours was no different.

Wednesday sales were consistently low. Customers would visit, browse, add items to their carts—but not complete their purchases. We had a mobile app, but we weren’t actively using it to engage shoppers.

So we decided to test one simple push notification. The results? Over $1,000 in sales in under 24 hours.

Here’s exactly what we did, what worked, and how you can apply the same strategy.

---

The Problem: Cart Abandonment and Midweek Drop-offs

Cart abandonment is one of the most common issues in online shopping. Customers often get distracted, unsure, or simply forget to check out.

We noticed that many users were dropping off midweek without completing their purchases. Our website traffic remained steady, but conversions didn’t follow.

Instead of running another discount or ad campaign, we decided to try a different approach—reaching out to our mobile app users through a push notification.

---

The Strategy: One Well-Timed Push Notification

We didn’t want the message to sound robotic or like a hard sell. It had to be simple, personal, and clear.

Here’s the exact notification we sent:

"Still thinking it over? Your cart is waiting. Enjoy 15% off – valid today only."

Why this worked:

• It created a sense of urgency with “today only.”

• It directly addressed the user's intent without sounding pushy.

• It targeted a warm audience—people who had already shown interest.

Sent to: Users who had abandoned their carts within the past 48 hours
Timing: 11:30 AM (based on previous user activity data)

---

The Results: Immediate Engagement and Conversions

Here’s what we observed within a day:

• Push notification open rate: 18%

• App sessions increased by: 120+ within the first hour

• Conversions: 25 successful checkouts

• Revenue generated: $1,078

• Uninstall rate: 0%

All from one single push.

---

Key Takeaways

1. Push notifications work when used with intent.
   Don’t overuse them, and never send generic messages. Personalized, time-sensitive nudges work best.

2. Your mobile app can drive real-time engagement.
   Unlike emails or ads, push messages reach users instantly and feel more personal.

3. Abandoned cart users are your low-hanging fruit.
   These users are already interested—sometimes they just need a small reminder.

---

Final Thoughts

Push notifications aren’t magic. But when used thoughtfully, they can deliver measurable results—fast.

If you already have a mobile app, start using it strategically. If you don’t, this is one more reason to build one. Sometimes, one well-written, well-timed message is all it takes to turn browsers into buyers.