Apps Running on Incent Walls: A Hidden Risk for Advertisers

Imagine that you onboard affiliates to market your newly launched app. They commit performance, and you start seeing thousands of new installs overnight. You’re at peace that you’re getting a good return out of your marketing investments.

But within a few days, the users start uninstalling your app, engagement drops to near zero and you’re at the same spot where you were on Day 1. Are you thinking what went wrong?

The answer could lie in Incent walls.

A deceptive method used by affiliates to deceive advertisers into thinking their app campaigns are performing. Here users install apps only to earn rewards, not because they genuinely care about the app itself. While this tactic might appear to boost performance metrics, it creates a dangerous illusion of success, leaving advertisers with inflated numbers but little real value.

In this blog, we’ll uncover the risks of incent fraud, how fraudsters manipulate soft KPIs using incentivized traffic, and, most importantly, how advertisers can protect themselves from wasted budgets and misleading campaign results.

Incent Fraud in India, USA, UAE, Saudi Arabia and Southeast Asia.

Click here to read more: Apps Running on Incent Walls: A Hidden Risk for Advertisers