Behavioral factors. Website traffic analysis. Traffic source analysis

Website traffic is the number of users/visitors who visit the website in a certain period.

In statistics collection systems, the main sources of traffic are:

Direct transitions to the site; that is, these are mainly transitions in which the user enters the URL of the site in the address bar of the browser, goes from various bookmarks, etc. A high level of this type of traffic is a good indicator, as it indicates good recognition of the brand/site. However, a low indicator is not always a mistake.

In Google Analytics, this type of traffic is called “Direct”.

Transitions from search engines. This type of traffic is very important. In essence, this is a transition based on the queries that the user enters into the browser search bar. This type of traffic is considered the main one from the point of view of SEO, since this traffic is free (except for the costs of SEO optimization), it is the one that is most often recommended for improvement during SEO analysis of sites. But it is important to consider that many companies prefer advertising traffic. A high level of this traffic is an excellent indicator, but a low level is not always a mistake.

In Google Analytics, this type of traffic is called “Organic Search”.

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