Outdated Software: Why SMBs Ignore It—And How MSPs Can Step In

For cybercriminals, outdated software is an open door—and yet, many small and medium-sized businesses (SMBs) keep putting off updates. Why? It’s not laziness; it’s a mix of fear, priorities, and limited resources. Here’s what’s really going on—and how managed service providers (MSPs) can step up with automated patching to protect both systems and reputations.

What Holds SMBs Back from Updating

Many SMBs delay software updates due to:

1️⃣ Costs – Upgrading older systems can feel expensive, especially without visible short-term benefits.
2️⃣ “It Still Works” Mindset – If it’s not causing issues, it gets ignored.
3️⃣ Lack of Technical Know-How – No dedicated IT team means updates seem risky or confusing.
4️⃣ Fear of Interruptions – Updates are seen as potential productivity killers.

Despite understanding the danger, many SMBs still run outdated software—leaving them vulnerable.

The Danger of Ignoring Updates

Hackers exploit these gaps with ease:

• Zero-day attacks against unpatched software are increasingly common.

• The average breach costs SMBs around $120,000 in losses, downtime, and brand damage.

Patch Management: The Easy Win for MSPs

MSPs can turn this common pain point into a competitive edge:

✅ Automate Everything – Offer 24/7 patching that doesn’t disrupt client operations.
✅ Educate Clearly – Share real-world breach examples and stats that hit home.
✅ Package Smartly – Combine patch management with regular cybersecurity assessments.
✅ Show Results – Highlight measurable impacts like reduced incident rates.

How to Position the Fix

1️⃣ Be Relatable – “We understand updates feel like a hassle. Let us handle it so you can focus on growth.”
2️⃣ Use Strong Data – “70% of breaches happen because of outdated software.”
3️⃣ Offer a Free Scan – “Let us check your systems for risks—completely free.”

Final Note

Outdated software isn’t just an IT oversight—it’s a direct business threat. MSPs offering seamless patch management can turn this risk into trust, loyalty, and long-term client value.

👉 Ready to turn software risks into service opportunities? Let’s discuss how patch management can grow your MSP.