In the ever-evolving landscape of digital marketing, local SEO has emerged as a game-changer—especially for businesses that serve customers in specific regions. One of the most effective tools to enhance your local presence is Google My Business (GMB), now known as Google Business Profile.

Ranking higher on Google Maps not only increases your visibility but also drives foot traffic, phone calls, and qualified leads. As a leading digital marketing agency in Bangalore, Dalvkot Infotech has helped numerous businesses dominate their local listings by fully leveraging GMB features. Here’s how you can do the same.

📍 Why Google Maps Rankings Matter

When users search for phrases like “best restaurant near me” or “SEO agency in Bangalore”, Google often displays local map results before regular organic listings. These top 3 listings in the local pack capture most of the clicks.

The good news? With a well-optimized GMB profile, you don’t need a huge ad budget to rank higher—just smart strategy.

Essential GMB Features to Rank Higher on Google Maps

1. Complete and Accurate Business Information

Make sure your GMB profile is 100% complete, including:

Business Name (exact and consistent)

Address and Service Areas

Phone Number (NAP consistency is key)

Business Hours

Category and Subcategories

Website Link

Google favors businesses with accurate and complete data. As a trusted SEO agency in Bangalore, we always begin optimization by auditing these core details.

2. Use Keywords in Business Description and Posts

Include relevant local keywords naturally in your:

Business description (example: “Dalvkot Infotech is a top-rated digital marketing agency in Bangalore”)

GMB Posts (updates, offers, events, etc.)

Google uses this content to better understand your business relevance to local queries.

3. Regularly Post Updates

Posting on GMB is like posting on social media—it tells Google you’re active. Post:

Weekly updates

Promotions

Events

Blog teasers

These posts help drive engagement and clicks, which can improve local rankings.

4. Get and Respond to Reviews

Reviews play a massive role in both ranking and trust-building.

Tips:

Ask happy customers for reviews with a direct link.

Respond to every review—good or bad. It shows activity and customer service.

Include keywords in your replies (naturally), like *“Thanks for choosing our SEO services in Bangalore!”

*

At Dalvkot Infotech, we run automated review generation campaigns for our local clients, which helps them build credibility and visibility simultaneously.

5. Add Photos and Videos Regularly

Visual content builds trust and increases user engagement. Upload:

Interior and exterior shots

Team photos

Product demos or services

Short explainer videos

Businesses with photos receive 35% more clicks and 42% more direction requests according to Google.

6. Use GMB Attributes

Attributes help highlight specific offerings, such as:

“Free Wi-Fi”

“Online Appointments”

“Wheelchair Accessible”

These features help filter searches and give you an edge in competitive categories.

7. Track Performance with GMB Insights

Use the analytics provided in your GMB dashboard to understand:

How customers find you (direct vs. discovery searches)

What actions they take (calls, website visits, directions)

Which photos get the most views

This data helps you refine your content and posting strategy. At Dalvkot, we analyze these insights monthly and adjust campaigns accordingly.

8. Use Local Landing Pages and Backlinks

Your GMB listing should link to a location-specific landing page, not just your homepage. That page should:

Include NAP details

Embed a Google Map

Contain local keywords

Build local backlinks from directories, blogs, and forums that mention your business and region (e.g., best digital marketing agency in Bangalore). This builds authority and improves your chance of ranking in the top 3 map pack.

🚀 Final Thoughts

Ranking higher on Google Maps using GMB features is not just about filling out your profile—it's about engaging with your local audience consistently, using the right keywords, and building trust.

As a premier digital marketing agency in Bangalore, Dalvkot Infotech combines deep local SEO knowledge with innovative GMB optimization techniques to ensure our clients stand out in search and on the map.

If you're a business looking to grow locally and dominate Google Maps, get in touch with Dalvkot Infotech — your trusted SEO agency in Bangalore.

How to Rank Higher on Google Maps Using GMB Features