Selling a house is a major financial and emotional decision. Traditionally, most Australians have relied on real estate agents to manage the process. However, times are changing. With the rise of digital platforms and easy-to-use tools, many homeowners are now choosing to sell their houses privately. This method offers greater control, significant cost savings, and a more personalized experience.

If you're considering private selling, here's a step-by-step guide to help you navigate the process and successfully sell your own home in Australia.

Why Sell Your House Privately?

The most obvious benefit of private house sales is avoiding high agent commissions. In Australia, real estate agent fees can range from 1.5% to 3.5% of the sale price, which can amount to tens of thousands of dollars. By choosing to sell without agents, you keep that money in your pocket.

But it's not just about saving money. Selling privately gives you full control over how your home is marketed, shown, and negotiated. You’re the one interacting with buyers, setting the tone, and communicating the value of your property. For many sellers, this results in a more satisfying and empowered experience.

Step 1: Prepare Your Home for Sale

First impressions matter. Before listing, ensure your property is in its best possible condition. Clean thoroughly, declutter, and address any minor repairs. Consider adding a fresh coat of paint, updating fixtures, or enhancing curb appeal with landscaping.

Presentation is key in private house sales. A well-presented home attracts more interest and often achieves a better price.

Step 2: Set a Competitive Price

Pricing your home correctly is essential. If it’s too high, it may sit on the market; too low, and you might miss out on thousands. Research similar real estate properties for sale in your area. Look at recent sales data, online valuation tools, and market trends.

It may be worthwhile to pay for a professional valuation or speak with a property advisor. Even if you're planning to sell house privately, expert input can help you make an informed pricing decision.

Step 3: Take Professional Photos

High-quality photos are critical when selling online. Buyers often decide whether to click on a listing based on the first image they see. Use natural lighting, wide angles, and showcase the home’s best features. If possible, hire a professional real estate photographer.

These photos will be the cornerstone of your online listing, brochures, and social media posts.

Step 4: Write a Strong Property Description

Your listing description should highlight key features, location benefits, recent upgrades, and what makes your home unique. Focus on buyer-friendly language, and be honest. Mention features like open-plan living, energy efficiency, proximity to schools or public transport, and outdoor entertaining areas.

When drafting your listing, incorporate terms like “For Sale By Owner” or “Private Sale” to signal that you're selling your own home without an agent.

Step 5: Advertise Online

When it comes to selling your own home, visibility is everything. List your property on Australia’s leading real estate websites such as realestate.com.au and Domain. Many private sale platforms can help you access these websites without needing an agent.

Promote your listing through social media, community groups, and even local noticeboards. The more eyes on your listing, the better your chances of finding the right buyer.

Step 6: Manage Inquiries and Inspections

As the seller, you’ll be the point of contact for buyers. Respond promptly to inquiries and be flexible when scheduling inspections. Make sure the home is clean and well-presented during viewings.

Be prepared to answer questions about the property, neighbourhood, and sale process. Your honesty and engagement can help buyers feel more comfortable and confident.

Step 7: Negotiate and Accept an Offer

One of the key parts of private selling is negotiation. Know your minimum acceptable price and be ready to discuss terms such as settlement dates or inclusions. Don’t be afraid to take your time or counter an offer if necessary.

Once you accept an offer, you’ll move into the legal phase of the sale.

Step 8: Handle the Legal Side

You’ll need a solicitor or conveyancer to draft the contract of sale, conduct title checks, and facilitate the settlement process. Even though you're choosing to sell without agents, legal professionals are still essential to ensure the transaction is valid and binding.

Make sure you meet all disclosure requirements and comply with your state’s regulations.

Common Mistakes to Avoid

Overpricing or underpricing your home without market research.
Using low-quality photos that fail to showcase your property.
Providing incomplete or unclear descriptions.
Failing to respond to buyer enquiries promptly.
Not understanding the legal steps required for a private sale.

Avoiding these pitfalls can dramatically improve your success when you sell your house privately.

Is Private Selling Right for You?

If you're confident, organised, and willing to take an active role, selling your own home can be a rewarding experience. It's a smart option for homeowners looking to save on fees and maintain full control over the process.

Whether you’re downsizing, relocating, or simply ready for a change, private selling empowers you to take charge of your property journey.

How to Sell Your Home Privately with Vertrio

Looking to sell your own home without the stress or expense of agents? Vertrio provides everything you need to succeed—from professional listings and marketing tools to expert support every step of the way. Whether you're selling a family home, an investment property, or looking for a more affordable way to list real estate properties for sale, Vertrio has you covered.

Start your private sale with Vertrio today and experience a better way to sell your home.

How to Sell House Privately in Australia