How Kharaaj Supports Vision 2030 Through Smart Agriculture

In a bold step toward reshaping Saudi Arabia’s agricultural economy, Kharaaj emerges as a pioneering digital platform with a mission to streamline and modernize the wholesale trade of fruits and vegetables. Developed by Anjum Information Technology, Kharaaj is the first platform of its kind in the Kingdom to offer a highly professional, end-to-end solution tailored for the B2B agricultural market.

At its core, Kharaaj is built to empower local farmers, promote sustainability, and help drive food security by enhancing the reach and efficiency of agricultural product distribution across Saudi Arabia. By leveraging a shared economy model for logistics.

A Professional B2B Platform for Agri-Commerce

Kharaaj is designed to connect farmers directly with businesses, such as wholesalers, retailers, and institutions. By simplifying the supply chain and using professional e-marketing tools, the platform opens new revenue opportunities for producers and ensures buyers access fresh, locally sourced products.

Sustainability and Fair Trade

Kharaaj promotes fair pricing for farmers and more reliable sourcing for buyers. This not only strengthens the local food system but also contributes to Saudi Arabia’s broader food security goals.

A Vision Aligned with National Goals

Kharaaj aligns closely with the Kingdom’s Vision 2030 initiatives by fostering local production, supporting SMEs in the agriculture sector, and building a resilient and sustainable food supply chain. With technology at its foundation, Kharaaj offers a scalable model that can evolve to support other verticals in agri-tech and smart logistics.

As Kharaaj continues to grow, it stands as a promising example of how digital innovation can transform traditional industries, bringing transparency, efficiency, and equity to Saudi Arabia’s agricultural economy.

Conclusion

In a world where food security and sustainable farming are more critical than ever, platforms like Kharaaj play a pivotal role in bridging gaps between production and demand. By merging technology with local agricultural needs, Kharaaj is helping to create a more inclusive and efficient ecosystem, one where farmers thrive, buyers benefit, and the Kingdom takes a confident step toward a food-secure future.