Top TikTok Trends in May 2025: Songs, Hashtags, and How Brands Can Stay Relevant

Every month brings a fresh wave of trends on TikTok. As user interests shift and new creators go viral, businesses must stay alert to stay relevant. May 2025 is no exception. From viral audio clips to hashtag challenges, the platform continues to evolve rapidly. To get noticed, brands need to adapt quickly and align their content with what’s popular—without losing their unique voice.

In this blog, we’ll explore the TikTok trending songs May 2025, highlight key trending TikTok hashtags May 2025, and explain how businesses can use these tools effectively. Plus, we’ll show you why working with a trusted partner like The Short Media can give your brand a much-needed advantage on the platform.

Why TikTok Trends Matter for Brands

TikTok’s algorithm favors content that follows trends. When creators use popular songs or hashtags, their videos are more likely to be shown to a wider audience. This means brands can tap into these patterns to boost visibility, gain engagement, and grow their follower base.

However, using trends the wrong way—like hopping on every trend without strategy—can make a brand look out of touch. That’s why proper planning, creativity, and timing are all important when joining the conversation.

This is where a TikTok marketing agency becomes helpful. They analyze what’s trending and create custom content that matches both the trend and your brand’s message.

TikTok Trending Songs May 2025

Music is the heartbeat of TikTok. Each month, certain tracks rise to the top as users create thousands of videos around them. In May 2025, several songs are dominating For You pages across the platform.

Here are a few standout tracks this month:

1. “Neon Nights” by Zara & Lune – Used mostly in aesthetic and lifestyle videos.

2. “Speed of Sound (Remix)” by Ray Volt – Popular in tech and gaming edits.

3. “Lost in London” by Mia Reign – Trending in travel and vlog-style content.

4. “Back Again” by StreetEcho – Used in storytelling and transformation videos.

5. “Wander” by EchoNova – A top choice for motivational and fitness clips.

These songs offer mood, energy, and rhythm that creators match to their video ideas. A brand that pairs the right music with a creative visual can easily catch user attention.

Brands working with agencies like The Short Media get regular updates on song trends. This ensures the content they publish always feels fresh and fits the TikTok ecosystem.

Trending TikTok Hashtags May 2025

Hashtags help TikTok users discover new content and participate in viral challenges. In May 2025, several hashtags have gone viral in different categories—from humor to fashion to education.

Here are a few trending TikTok hashtags May 2025:

• #MayGlowUp2025 – Used for transformation and progress videos.

• #QuickTips25 – Great for tutorial-style content across various industries.

• #CityVibes2025 – Popular among travel influencers and lifestyle creators.

• #FlashTrendFriday – A weekly challenge that changes each Friday.

• #ThrowbackTune2025 – Celebrating music and moments from the past.

For businesses, using the right hashtag can increase discoverability and boost engagement. However, it's important to use them naturally. Adding too many or irrelevant hashtags can make your video feel forced.

This is where a TikTok strategy expert comes in. Agencies review daily shifts in hashtag popularity and help brands choose those that align with their goals.

How a TikTok Marketing Agency Can Help

Understanding trends is one thing. Using them to grow your brand is another. That’s why many companies work with professionals to manage their TikTok content.

A skilled TikTok marketing agency can offer:

1. Trend Monitoring

They track daily and weekly shifts in music and hashtag use to keep your content up to date.

2. Content Strategy

Agencies plan and schedule content that feels authentic while aligning with current trends.

3. Creative Support

From scripting to video editing, agencies help develop content that looks great and performs well.

4. Influencer Partnerships

Trends often begin with creators. Agencies can connect you with the right influencers to boost your reach.

5. Analytics and Feedback

Once your content is live, an agency reviews how it performs and adjusts the plan accordingly.

The Short Media is a standout option in this field. Their team combines creative thinking with deep platform knowledge, helping brands grow their presence in a smart and sustainable way. They don’t just follow trends—they help set them.

Practical Tips for Using TikTok Trends

If you want to try jumping on trends in-house, here are a few easy tips to follow:

• Stay Active Daily: Spend 15–20 minutes a day exploring your For You page.

• Save Inspiring Videos: Bookmark content styles you like or could replicate.

• Use Music Early: Songs gain popularity fast, but lose it just as quickly. Jump on them early.

• Avoid Over-Editing: TikTok users prefer natural-looking videos over overly polished ones.

• Be Genuine: Only use trends that make sense for your brand’s tone and audience.

Of course, staying on top of all this every day isn’t easy. That’s why agencies like The Short Media exist—to handle this process professionally while you focus on your core business.

Final Thoughts

TikTok trends are more than just fun ideas—they’re tools for growing your brand. From catchy songs to viral hashtags, May 2025 has already offered creators and brands plenty of ways to connect with viewers. But tapping into these trends takes more than just luck.

With the right support, your business can create content that’s not only current but also impactful. A smart content strategy, guided by experts, will keep your brand ahead of the curve.

If you want expert help in navigating TikTok’s fast-paced environment, The Short Media is the best TikTok marketing agency to partner with. Their team stays ahead of trends and helps brands make the most of what’s working now—before it moves on.