Got Users, But No Revenue?

You did everything right: launched your app, got users, daily actives are growing...

But here’s the problem:

Your app has users — and still isn’t making any money.

What’s Going Wrong?

Most developers default to two monetization options:

• Ads – which interrupt the user experience and increase churn

• In-app purchases or subscriptions – which have low conversion rates and unpredictable revenue

The result? A healthy user base with little to no income.

Choosing the Right Monetization Strategy for Your App

There’s no one-size-fits-all solution. Your monetization method should match your app’s nature and user behavior:

• If your users value clean experiences and hate disruptions: avoid intrusive ads, look into non-intrusive models.

• If users have low purchase intent: subscriptions may not convert — background monetization could work better.

• If you focus on long-term retention: use lightweight monetization methods that don’t hurt user loyalty.

• If you have a large user base but low ARPU (average revenue per user): look for broad, low-friction income streams.

A Smarter Option: Passive Revenue Through Background Monetization

One increasingly effective method is monetizing through your users’ idle network resources — such as unused bandwidth — without disrupting the app experience. That’s where CastarSDK comes in. It lets developers earn passive income by helping facilitate legitimate, background network functions — safely and silently, with no ads, no popups, and no privacy risks.It is an ideal monetization tool for developers.

Final Thoughts: Don’t Let Your Users Go to Waste

Getting users is the hard part. If you’ve already done that, don’t leave value on the table.

CastarSDK helps you turn your existing users into real, recurring income — without compromising their experience.