Running a Shopify store today means more than just selling great products. To grow your business, you need to understand your customers, your marketing, and your sales and that requires the right data.

But here’s the thing: Shopify’s default analytics are helpful, but they’re not enough. As we head into 2025, store owners need more advanced tools to track performance, find growth opportunities, and stay ahead of the competition.

In this blog, we’ll explore the future of Shopify analytics and highlight the top tools to watch in 2025.

Why Better Analytics Matter Now More Than Ever

Shopify gives you basic reports on sales, traffic, and customer behavior. But as your store grows, you need to answer deeper questions:

Which products are driving the most profit?
Which marketing channels bring in high-value customers?
Where are users dropping off in the checkout process?
What makes a customer come back and order again?

Answering these questions means using advanced analytics tools that go beyond Shopify’s built-in dashboards.

1. Google Analytics 4 (GA4)

Why it’s important:
GA4 is the next generation of Google Analytics. It tracks how people use your store across devices and gives deeper insights into user behavior, purchase paths, and marketing effectiveness.

What’s new in 2025:
GA4 has improved integrations with Shopify and offers more flexibility with custom events and funnels. It’s also privacy-friendly, which matters more as regulations tighten.

Key features:

Enhanced eCommerce tracking
Cross-device customer journeys
Custom events (Add to Cart, Begin Checkout, etc.)
Integration with Google Ads and Looker Studio

Pro tip: Pair GA4 with Google Tag Manager (GTM) to track every key action on your store.

2. Shopify Analytics + Reports

Why it’s helpful:
Shopify’s native analytics dashboard gives a good overview of sales, traffic, and conversions especially for stores on higher plans like Shopify Advanced or Plus.

What’s coming in 2025:
Expect more customizable dashboards, better filtering, and improved mobile reporting.

Limitations:
Basic plans don’t include detailed reports, and custom event tracking isn’t possible without external tools.

3. Elevar

Why it’s worth watching:
Elevar helps store owners set up accurate, scalable tracking without needing to code. It connects Shopify with GA4, Facebook Pixel, and other marketing tools and ensures the data is clean and reliable.

Best for:

Tag management
Server-side tracking
Conversion optimization

In 2025:
Elevar is expected to improve AI-driven recommendations and deeper attribution modeling.

4. Peel Insights

Why it’s valuable:
Peel is built for eCommerce brands. It automates customer, product, and sales insights — helping you answer questions like:

Who are my best customers?
What’s my customer lifetime value (CLV)?
What products drive repeat purchases?

What’s new in 2025:
Peel is focusing on automated growth insights — meaning less time digging into data and more time making decisions.

5. Hotjar or Microsoft Clarity

Why you need them:
These tools show you how customers interact with your site using heatmaps, scroll tracking, and session replays. It’s like watching a user navigate your store in real-time.

In 2025:
Expect smarter filters, AI tagging of behaviors (e.g., rage clicks, exit points), and better Shopify-specific support.

Why it matters:
You can see what’s stopping people from buying and fix it fast.

6. Facebook & TikTok Pixel Tools

Why they’re still relevant:
If you run paid ads, tracking performance accurately is critical. Pixels help you measure ad conversions and optimize your targeting.

What’s changing in 2025:
With increased focus on privacy, platforms like Meta and TikTok are pushing for server-side tracking and better integrations with eCommerce platforms like Shopify.

Bonus tip:
Use tools like Elevar or Littledata to set up advanced pixel tracking without technical headaches.

7. Looker Studio (formerly Data Studio)

Why it’s powerful:
This free tool from Google lets you create real-time dashboards by pulling data from Shopify, GA4, ad platforms, and more all in one place.

What’s new in 2025:
Looker Studio now supports better templates for eCommerce and has improved speed and data refresh options.

Use cases:

Sales performance dashboards
Marketing attribution models
Customer journey visualization

Where Shopify Analytics Is Heading

In 2025, data is your store’s most valuable asset but only if you know how to use it. The future of Shopify analytics is about:

Going beyond default reports
Connecting data across tools
Turning insights into action

Whether you're just getting started or scaling fast, there’s never been a better time to level up your tracking and reporting.

The Future of Shopify Analytics: Tools to Watch in 2025