Some stories don’t begin with privilege. They begin with grit.
Chinu Kala’s journey is one such story—a remarkable transformation built on belief, resilience, and the courage to start from nothing.

At the age of 15, with just ₹300 in hand and no safety net, Chinu stepped into the world determined to shape her future. Years later, she stands tall as the founder of Rubans Accessories, a jewellery brand that has redefined style, elegance, and empowerment for millions.

Building Without a Blueprint

Chinu’s path wasn’t paved. She created it.
With no background in fashion or retail, she built Rubans from the ground up through sharp observation, practical decisions, and unwavering dedication. Her approach was simple but profound—create value, stay consistent, and speak directly to the hearts of women.

Rubans didn’t emerge from luxury; it rose from clarity of purpose.

Jewellery That Resonates

For Chinu, jewellery is more than just design—it's emotion crafted into form.
Each piece from Rubans carries intention: to celebrate a milestone, express love, mark a memory, or reward a personal victory. Her vision is to make every woman feel special, not just seen.

Rubans is about connection—between women, within families, across generations.

Timeless Meets Contemporary

Chinu’s creative philosophy blends heritage with modern aesthetics.
She respects India’s traditional artistry—like kundan, polki, and chandbalis—while reimagining them with a fresh, contemporary perspective. The result is versatile jewellery that seamlessly fits into both festive and everyday moments.

Rubans reflects the spirit of today’s woman—rooted yet dynamic.

A Brand That Reflects Every Woman

Chinu believes that true beauty lies in individuality.
Rubans is built for all women—the confident and the quiet, the dreamers and the doers. It speaks to those who own their stories and those still finding their voice. Every design is a gentle reminder: you don’t need to change to be beautiful—you already are.

Not Just a Brand. A Statement.

With over 2.5 million customers and growing, Rubans has become more than a jewellery label.
It’s a symbol of possibility.
A reminder that where you start doesn’t define how far you can go.

Chinu Kala’s story continues to inspire a new generation of entrepreneurs—especially those starting with little more than belief.

She didn’t wait for the world to give her space.
She created one—on her own terms.

Chinu Kala: A Journey from ₹300 to a 100-Crore Dream