CMO on a Mission: Building Revenue Engines That Actually Work

Most founders don’t need more leads.
They need a system that turns attention into revenue.

I’m Catherine Gutierrez, founder of The CMO Agency, and I’ve spent 20 years helping companies stop spinning their wheels and start closing deals.

I’ve seen inside the mess:
- Great products, no pipeline.
- Content calendars without conversions.
- Agencies selling “strategy” but owning zero revenue.

I started The CMO Agency to fix that.

We’re a fractional marketing firm for B2B SaaS and tech-enabled companies that are ready to grow—on purpose.

Our mission?
Build real revenue engines.
No fluff. No guesswork. No campaigns designed to “just get eyeballs.”

__

We step in when:

• Founders are stuck between DIY marketing and a bloated agency

• Revenue has plateaued, and no one owns the funnel

• The brand looks good—but conversions are low and CAC is rising

What we do:

• Strategy: Clear GTM positioning that speaks to your ICP

• Demand gen: Campaigns that fill the pipeline (and get sales excited again)

• RevOps: Systems, tracking, and automation so you scale without chaos

• Execution support: My team handles the tactical lift without slowing you down

We’ve helped clients:

• Increase closed/won deals by 168% in 5 months

• Shorten sales cycles by 10 days

• Grow pipeline 3–5x—without hiring a single SDRWhy It’s Personal

—

I’m a builder at heart. I’ve been the first marketing hire at a $10M ARR SaaS. I’ve supported exits north of $3B. I’ve scaled email, PPC, and CRO with a tiny team and a giant backlog.

What drives me isn’t just growth.
It’s clarity, control, and cash flow for founders who want to scale without losing their grip. If you’re building something great but your marketing isn’t pulling its weight.
Let’s fix that.

I’m a CMO on a mission.
And if your business is ready, I’m already in motion.

—

Catherine Gutierrez
Founder, The CMO Agency
LinkedIn | thecmo.agency