Have you ever build something for months… only to realize no one actually wants to use it?

That was us.

We had what we thought was a solid mobile app. The idea was validated. The features were there. But when we finally launched, the numbers just didn’t add up:

High drop-off during onboarding
Users signing up, but never coming back
Confused feedback like “I don’t get what I’m supposed to do”

At first, we thought it was a marketing issue. But turns out—it was our UX.

The Pain Wasn’t the Product. It Was the Experience.

The frustrating thing? The product worked. But people struggled to understand it. Our flows were clunky. Navigation wasn’t intuitive. And we realized we designed it for us, not for actual users.

If you’ve ever seen a user just stare blankly at your app screen and then close it, you know the pain.

So We Got Help—From People Who Actually Do This for a Living

We started digging into what good UX really means. Not just “looks nice” or “has animations” but:

Clear user journeys
Tiny details like button placement and loading feedback
Making sure users feel in control—not overwhelmed

That’s when we came across a UX team in Singapore called Codigo.

We weren’t even looking for an agency at first. But their UX case studies caught our eye—especially how they think through micro-interactions and user psychology. It wasn’t just design—it was experience strategy.

Why I’m Recommending Them (Even Though I Don’t Usually Do This)

To be clear, this isn’t some sponsored post.

We worked with Codigo because we needed real UX help, and they delivered. What I appreciated most:

They interviewed our users before designing anything
Their clickable prototypes were ready within weeks
Every feedback loop felt like a collaboration, not a handoff

Long story short: our bounce rate dropped, engagement rose, and people finally “got” the app.

What You Can Learn (Even If You Don’t Hire Anyone)

If you’re building something right now, here’s what I wish I knew earlier:

Don’t assume users think like you
Fancy UI means nothing without flow clarity
Test your onboarding with someone’s mom or uncle. Seriously.

Final Thought

If you're in Southeast Asia or just want a team who understands UX beyond wireframes, Codigo's probably one of the few I’d recommend without hesitation.

They’ve worked with banks, startups, and even government apps. But most importantly, they get that UX isn’t a luxury—it’s the core of your product.

👉 If you’re curious, here’s their UX approach: https://www.codigo.co/services/user-experience

No fluff. Just good, human-centered design.

Why We Almost Gave Up on Our App—Until We Fixed the UX

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