Asset: Advanced Info Service Public Company Limited (ADVANC)
Exchange: SET (Stock Exchange of Thailand)
Report Date: May 24, 2025

1. Executive Summary

Advanced Info Service Public Company Limited (AIS) operates as Thailand's leading telecommunications provider, specializing in mobile network services, digital services, and infrastructure solutions within the telecommunications industry. The company maintains a dominant market position in Thailand's mobile telecommunications sector.

Based on comprehensive technical analysis across multiple timeframes, AIS presents a viable long-term investment opportunity with specific tactical considerations. The stock currently trades at 293 THB with recent weakness providing strategic entry opportunities.

Recommended Trading Positions:

Primary Entry Range: 290-295 THB
Secondary Entry Range: 285-290 THB (on deeper pullbacks)
Target Exit Levels: 310-315 THB (medium-term), 320-325 THB (long-term)
Stop Loss Position: 275 THB (strict adherence required)

2. Market Analysis

2.1 Long-term Analysis

The monthly chart demonstrates a compelling long-term growth trajectory spanning over two decades. AIS has exhibited remarkable resilience and growth, advancing from approximately 40 THB in 2000 to current levels near 293 THB. This represents substantial wealth creation potential for long-term investors.

The stock experienced significant appreciation during 2020-2024, reaching peak levels above 300 THB. Current consolidation near these highs suggests the formation of a mature base pattern, which historically precedes the next major growth phase for established market leaders.

The Relative Strength Index (RSI) on the monthly timeframe indicates healthy momentum without extreme overbought conditions, supporting the sustainability of current price levels.

2.2 Medium-term Analysis

The daily chart reveals a well-established uptrend that began in late 2024, with the stock advancing from approximately 260 THB to current levels. This uptrend remains intact despite recent consolidation patterns.

Key technical observations include consistent higher lows formation and strong volume participation during advance phases. The RSI maintains readings above 50, confirming underlying bullish momentum remains present.

Recent price action suggests normal profit-taking activity following the substantial advance, creating strategic accumulation opportunities for patient investors.

2.3 Short-term Analysis

The four-hour chart indicates recent consolidation within a defined range between 290-305 THB. This consolidation follows the completion of a significant upward movement and represents healthy price digestion rather than trend reversal.

Volume patterns suggest institutional accumulation continues during price weakness, supporting the thesis that current levels represent value rather than distribution.

Short-term RSI readings have normalized from overbought extremes, creating more favorable risk-reward parameters for new position establishment.

3. Trading Strategy

3.1 Entry Parameters and Position

Primary Entry Strategy: Implement graduated position building within the 290-295 THB range. This approach allows for optimal average cost establishment while managing execution risk effectively.

Position Sizing: Allocate 60% of intended position size within the primary entry range, reserving 40% for potential deeper retracements into the 285-290 THB secondary zone.

Entry Timing Considerations: Execute entries during Bangkok market hours (9:00-16:30 ICT) to ensure optimal liquidity and price discovery. Monitor international market sentiment during overnight sessions for potential gap influences.

3.2 Exit Parameters and Position

Profit-taking Strategy: Implement systematic profit realization at predetermined levels to optimize returns while maintaining core position exposure.

First Profit Target: Reduce position by 30% within 310-315 THB range, securing initial gains while maintaining upside participation.

Second Profit Target: Reduce additional 40% within 320-325 THB range, representing approximately 10% appreciation from current levels.

Core Position Management: Maintain 30% of original position for long-term wealth building, particularly focusing on dividend capture and continued growth participation.

3.3 Ideal Entry Point

The optimal entry point emerges at 292 THB, representing the convergence of technical support levels, volume-based analysis, and risk-reward optimization. This level provides favorable positioning for both medium-term tactical gains and long-term strategic accumulation.

4. Risk Management

4.1 Stop Loss Parameters and Position

Strict Stop Loss Level: 275 THB represents the maximum acceptable loss threshold. This level sits approximately 6% below current prices and below significant technical support zones.

Stop Loss Rationale: The 275 THB level represents a break of key technical support and would indicate fundamental change in the stock's intermediate-term trajectory, necessitating position exit regardless of fundamental considerations.

Implementation Method: Utilize trailing stop orders that activate only upon breach of the 275 THB level, avoiding premature exit due to normal market volatility.

4.2 Risk Mitigation

Portfolio Allocation Limits: Restrict AIS position size to maximum 5% of total investment portfolio, ensuring appropriate diversification maintenance regardless of conviction levels.

Sector Concentration Management: Monitor total telecommunications sector exposure to prevent overconcentration in single industry dynamics.

Currency Risk Consideration: For international investors, implement appropriate THB hedging strategies if position size warrants currency risk management.

Liquidity Risk Assessment: AIS maintains excellent liquidity characteristics with average daily volumes exceeding 1.45 million shares, supporting efficient position management across all market conditions.

5. Trade Management Plan

Position Monitoring Schedule: Conduct comprehensive position reviews weekly during regular market conditions, increasing to daily monitoring during periods of elevated volatility or significant news events.

Performance Benchmarking: Evaluate AIS performance relative to SET Index and telecommunications sector indices to ensure relative strength maintenance.

Dividend Capture Strategy: Maintain core positions through ex-dividend dates to capture Thailand's attractive dividend yields, factoring dividend income into total return calculations.

News Monitoring Protocol: Establish systematic monitoring of regulatory developments, spectrum auction results, and competitive landscape changes that could materially impact business fundamentals.

Rebalancing Triggers: Implement quarterly rebalancing reviews to ensure AIS position sizing remains aligned with overall investment objectives and risk parameters.

6. Execution Checklist

6.1 Pre-Trade

Verify current market conditions align with strategic entry parameters through comprehensive technical analysis review. Confirm adequate cash reserves exist for graduated position building without compromising portfolio liquidity requirements.

Review recent company announcements, earnings reports, and regulatory filings to ensure no material negative developments have emerged since analysis completion.

Establish clear position sizing parameters and entry order structures to prevent emotional decision-making during execution phases.

6.2 During-Trade

Monitor position building progress against predetermined entry ranges, maintaining discipline regarding graduated accumulation strategy rather than attempting single-point entry optimization.

Track volume patterns and price behavior during entry execution to confirm market reception aligns with analytical expectations.

Maintain detailed records of entry prices, timing, and market conditions to support future strategy refinement and tax planning requirements.

6.3 Post-Trade

Implement systematic position monitoring protocols including daily price tracking, weekly technical analysis updates, and monthly fundamental review processes.

Establish clear documentation of exit criteria and stop loss parameters to prevent emotional override of systematic risk management protocols.

Maintain regular portfolio rebalancing discipline to ensure AIS position sizing remains appropriate relative to overall investment objectives and risk tolerance levels.

7. Conclusion

Advanced Info Service represents a compelling long-term investment opportunity within Thailand's telecommunications sector, combining established market leadership with continued growth potential. The current technical setup provides favorable entry opportunities for investors seeking exposure to Thailand's digital economy transformation.

The recommended trading strategy balances aggressive growth pursuit with prudent risk management, acknowledging both the significant upside potential and inherent market risks associated with individual equity investments.

Success implementation requires disciplined adherence to predetermined entry, exit, and risk management parameters while maintaining flexibility to adapt tactics based on evolving market conditions and company fundamentals.

The strategy particularly suits investors with medium to long-term investment horizons who can withstand normal market volatility while pursuing superior risk-adjusted returns through systematic position management and dividend capture strategies.

ADVANC 4h Time Frame, May 24, 2025

ADVANC Daily Time Frame, May 24, 2025

ADVANC Weekly Time Frame, May 24, 2025

ADVANC Monthly Time Frame, May 24, 2025

Financial Disclaimer

All information contained within this trading strategy report represents personal opinions and analytical perspectives based on historical price data and technical analysis methodologies. These opinions should not be construed as professional investment advice, recommendations to buy or sell securities, or guarantees of future investment performance.

Readers assume complete responsibility for all investment decisions and any resulting financial outcomes, including potential losses that may exceed initial investment amounts. The author accepts no responsibility whatsoever for any losses, damages, or adverse consequences that may arise from reader utilization of this information.

Past performance does not guarantee future results, and all investments carry inherent risks including potential total loss of invested capital. Readers should conduct independent research and consult qualified financial professionals before making investment decisions based on this analysis.

Market conditions change rapidly, and the information contained herein may become outdated or inaccurate without notice. Readers should verify all information independently and consider their individual financial circumstances, risk tolerance, and investment objectives before implementing any trading strategies discussed in this report.

Advanced Info Service Public Company Limited (ADVANC) Trading Strategy Report May 2025 (Q2, 2025)

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