Building ToonNest: A Cartoon-only Streaming & Download Hub

Product Management Hands-On Assessment:

Over the past 6 months, I’ve been on a rigorous learning journey as a Product Management Intern at Genesys Tech Hub in Enugu State. Throughout the program, we’ve been presented with real-world case scenarios that challenged us to think critically, work cross-functionally, and build solutions that solve actual user problems.

As someone who hasn’t shared much publicly before, I’m excited to start documenting and reflecting on my product journey — starting with this capstone project for our final hands-on assessment. We were tasked to identify a problem in a new market, validate it through research, and design a working prototype supported by clear documentation.

I chose to explore the cartoon streaming and animation segment within the broader entertainment industry—an industry projected to exceed $2.5 trillion by 2027, with animation growing at over 5% CAGR, driven by demand from children and nostalgic audiences alike. This segment remains under-optimized and ripe for focused innovation.

Problem Identified

Informed by interviews with parents, caregivers, young adults, and casual viewers, I uncovered consistent user frustrations:

• Difficulty accessing age-appropriate cartoon content

• Limited download options for offline use

• Fragmentation of nostalgic and modern content across platforms

• Unsafe or ad-heavy experiences on general streaming platforms

Solution: Introducing ToonNest

ToonNest is a cartoon-only streaming and download hub designed to address these user pain points by offering:

• Content categorized by age group

• A “Throwback Picks” section for nostalgic favorites

• Offline download functionality

• An ad-free environment for premium users

  After brainstorming multiple ideas, this concept was selected based on user desirability, simplicity, and market opportunity.

Prototype & Validation

I developed a 3-page low-fidelity prototype (landing page, authentication page, homepage) and tested it with potential users. Key highlights from feedback:

• Strong interest in the nostalgic cartoon collection

• Appreciation for offline downloads

• Need for simple, child-friendly navigation

The prototype was refined to incorporate this feedback before final presentation.

Product Documentation

• Defined user personas and stories

• Drafted a clear PRD covering features, metrics, and success criteria

• Created a roadmap with short- and long-term goals

Roadmap Highlights

• Q2: MVP launch with core streaming and download features

• Q3: Premium tier with parental controls and recommendations

• Q4: Social features, curated playlists, and market expansion

Key Takeaways

This project emphasized the importance of user-centered design, rapid iteration, and structured documentation in shipping thoughtful product experiences. It also revealed the potential for a cartoon-focused platform that merges safety, nostalgia, and convenience in one place.

I’ll continue sharing more from this journey at Genesys—insights, case studies, and product-building experiences that have helped shape my approach as an aspiring PM.