What Happens When You Eliminate Click Spamming – Know With Proof?

Ever celebrated a spike in installs, only to realize no one’s using your app?

You’re not alone. For every marketer chasing performance metrics, there’s a nagging truth: not all installs are created equal. In fact, a growing chunk of them might be fake, incentivized, or just plain useless.

According to our analysis, there has been a significant rise in ad fraud in apps at each level of the funnel, the highest being at the install stage. There are various sophisticated methods used by fraudsters to manipulate app installs. This includes junk installs, click spamming, and affiliate fraud—all quietly inflating your numbers while your actual ROI flatlines.

Kuku FM, one of India’s fastest-growing audio platforms, ran headfirst into this challenge. Massive install numbers. Minimal post-install activity. Skyrocketing costs with little to show for it.

But they didn’t just accept it. They fought back with the right partner and the right data.

This is the story of how Kuku FM turned fake installs into real engagement, leveraging a mobile ad fraud detection tool with their current tech stack, and reclaimed their growth narrative.

Click Spamming in USA , Saudi Arabia, United Arab Emirates, India.
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