Spain’s out-of-home (OOH) advertising sector is evolving rapidly in 2025, blending physical visibility with digital precision. From digital screens in Madrid’s metro to hyper-local placements in smaller cities, OOH is now more versatile and data-driven than ever. For brands aiming to connect with audiences in real-world environments, choosing the right OOH ad platform in Spain is critical.

Below are ten platforms leading the space, each offering a unique mix of reach, innovation, and campaign control.

1. Adcities

With a presence in more than 60 cities across Spain, Adcities delivers high-visibility formats such as bus shelters, backlit panels, and digital totems. What makes them especially valuable is their in-house SaaS platform that allows advertisers to manage multiple campaigns from a single dashboard—ideal for agencies handling regional or national strategies. The combination of broad urban reach and centralized campaign control makes Adcities a standout OOH ad platform in Spain.

2. Clear Channel España

Clear Channel continues to be a strong player with an extensive digital network covering key urban centers. Their real-time content flexibility and audience-based planning tools provide brands with the ability to respond quickly to changing conditions. For campaigns requiring scale and agility, Clear Channel is a reliable choice.

3. JCDecaux SE

Known globally and deeply established in Spain, JCDecaux offers premium placements in metros, airports, and public spaces. Their focus on data-backed insights and smart city partnerships enhances campaign performance. It's a preferred platform for brands seeking large-scale, high-impact exposure with measurable results.

4. Exterior Plus

Operating across public transport, shopping centers, and airports, Exterior Plus combines traditional and digital formats for comprehensive coverage. Their strategic inventory and growing programmatic capabilities make them a go-to for brands needing both visibility and flexibility across Spain’s busiest environments.

5. Masscom Global

Masscom focuses on high-engagement formats, offering creative activations in retail, cultural, and leisure spaces. Their strength lies in delivering memorable brand experiences through immersive OOH solutions. They’re a top pick for advertisers looking to go beyond impressions and generate lasting impact.

6. Hivestack

As a global programmatic DOOH provider, Hivestack brings precision targeting to Spain’s outdoor market. Campaigns can be activated based on real-time audience behavior and movement patterns. It's a valuable OOH ad platform in Spain for performance-focused brands that want data-driven media buying.

7. Taggify

Taggify delivers a full-stack DOOH platform with strong support for analytics, campaign management, and screen integration. It’s particularly effective for advertisers who want to optimize budgets while maintaining control over content delivery and targeting.

8. Glooh

Glooh offers access to a curated network of outdoor locations, focusing on hyper-local targeting across Spanish regions. With options to segment by city, neighborhood, or even street level, it’s well-suited for regional brands and national advertisers aiming for localized impact.

9. DoohClick

DoohClick powers the backend for various DOOH screen networks in Spain. Their platform allows media owners and advertisers to streamline campaign scheduling, monitoring, and reporting. As a tech-first OOH ad platform in Spain, DoohClick supports operational efficiency in a fragmented media environment.

10. Clece OOH

Clece OOH focuses on transit-oriented and public service locations, such as bus shelters and civic venues. Their consistent presence in daily commute routes makes them an effective choice for both municipal and private sector campaigns targeting high-frequency urban audiences.

Final Thoughts

The diversity of the OOH landscape in Spain gives brands more ways than ever to engage the public in contextually meaningful settings. Whether you're targeting national coverage or focused hyper-local campaigns, choosing the right OOH ad platform in Spain can significantly influence the outcome. As the medium becomes increasingly digital and data-enabled, these ten platforms offer the tools, scale, and precision to deliver lasting impact in public space.

Top 10 OOH Advertising Platforms Dominating Spain in 2025