The Global Shift Toward All-in-One Messenger: What Users Really Want


You just woke up, and the next thing you do is check messages, some may require to reply. But it just all over the places, from WhatsApp, Telegram, Messenger to IG DMs. Switching between may confusing and even lead to reply the wrong messages (or mistakenly skipped). Hence the demand for all-in one messenger that unified all messaging platform are high even not just for digital marketers. the hassle to jump across all platforms are too much to handle.
Each Platforms with Their Purposes
Looking at it as average user, we might installed several platforms, all with connecting with different groups. Let's have a look at platforms used for average users and their purposes.
WhatsApp: for friends, common groups
WeChat: for family
Messenger: for casual chats
Telegram: for crypto groups or apartment managements
DingTalk: for work groups
Instagram DMs: for social sharing
LinkedIn DMs: for business networking
Eventually this leading to mess to handle when each have to reply, leading to missed out messages or tendency of ignoring customers or even opportunities.
The Global Shift Toward Unification
It's more than just saving time, the demands to have a unified messaging platform are high by users around. It's the need to have a seamless hub and benefits in several ways:
Efficiency: Without switching around
Multiple accounts: Now even easier to manage as a single platform might already have several running. Personal, businesses, stores, or multiple brands
Privacy & control: For those who doesn't want to grant full device access.
Breaking Barriers in Messaging Integration
While alot try to keep real about the all-in-one messenger, with a lot of integration issues arise. Always comes out short at :
API restrictions: There's restriction on Whatsapp if on personal accounts.
Inconsistent UI/UX: As different platform having different layout
Lack of true multi-account support: Some may limit to certain numbers and not unlimited
No CRM linkage: It's requirement to save chat history what if it's not available
Without all that, it will make it rather pointless to be called the unified messaging platform.
The Future of Messaging: One Platform, Infinite Possibilities
As the usage of messaging platforms sometimes are more than just message around. It could slowly evolving into a one stop hub where to manage everything. As such for unified messaging platform too where it could
Have AI to analyze and predict the user intent
The purchase journeys that could happen inside the chat, until close deal
Tracking potential buyer behavior and optimized in real time
As all this could be a coming soon features for SCRM Champion which start budling into future. By having features such as CRM, analytics, automations, auto-translation, it's no longer
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HiSEVEN
HiSEVEN
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