The Global Shift Toward All-in-One Messenger: What Users Really Want

HiSEVENHiSEVEN
3 min read

You just woke up, and the next thing you do is check messages, some may require to reply. But it just all over the places, from WhatsApp, Telegram, Messenger to IG DMs. Switching between may confusing and even lead to reply the wrong messages (or mistakenly skipped). Hence the demand for all-in one messenger that unified all messaging platform are high even not just for digital marketers. the hassle to jump across all platforms are too much to handle.

Each Platforms with Their Purposes

Looking at it as average user, we might installed several platforms, all with connecting with different groups. Let's have a look at platforms used for average users and their purposes.

  • WhatsApp: for friends, common groups

  • WeChat: for family

  • Messenger: for casual chats

  • Telegram: for crypto groups or apartment managements

  • DingTalk: for work groups

  • Instagram DMs: for social sharing

  • LinkedIn DMs: for business networking

Eventually this leading to mess to handle when each have to reply, leading to missed out messages or tendency of ignoring customers or even opportunities.

The Global Shift Toward Unification

It's more than just saving time, the demands to have a unified messaging platform are high by users around. It's the need to have a seamless hub and benefits in several ways:

  • Efficiency: Without switching around

  • Multiple accounts: Now even easier to manage as a single platform might already have several running. Personal, businesses, stores, or multiple brands

  • Privacy & control: For those who doesn't want to grant full device access.

Breaking Barriers in Messaging Integration

While alot try to keep real about the all-in-one messenger, with a lot of integration issues arise. Always comes out short at :

  • API restrictions: There's restriction on Whatsapp if on personal accounts.

  • Inconsistent UI/UX: As different platform having different layout

  • Lack of true multi-account support: Some may limit to certain numbers and not unlimited

  • No CRM linkage: It's requirement to save chat history what if it's not available

Without all that, it will make it rather pointless to be called the unified messaging platform.

The Future of Messaging: One Platform, Infinite Possibilities

As the usage of messaging platforms sometimes are more than just message around. It could slowly evolving into a one stop hub where to manage everything. As such for unified messaging platform too where it could

  • Have AI to analyze and predict the user intent

  • The purchase journeys that could happen inside the chat, until close deal

  • Tracking potential buyer behavior and optimized in real time

As all this could be a coming soon features for SCRM Champion which start budling into future. By having features such as CRM, analytics, automations, auto-translation, it's no longer

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HiSEVEN
HiSEVEN

At HiSEVEN, we specialise in providing tailored marketing, digital media, and creative services designed to deliver results and sustainable growth for your business. Collaborate with us to unlock your business’s full potential and experience the impact of our expertise in elevating your brand.