From Idea to MVP, Launch, and Growth 🚀

Žiga KiparŽiga Kipar
2 min read

At House of Product, we’re stepping into a bold new phase. Senior Product Marketing (PMM) is now a part of our service mix. Transforming your ideas into promising products is still at our core, but product marketing ensures they are now also taken to market, promoted and monetised in the best way possible. A carefully designed and executed growth strategy led by the product itself ensures it is supported through the entire product lifecycle: “From Idea to MVP, Launch, and Growth.”

This move was necessary because, as you know, merely building a product is not enough. It’s just the start. A product has to reach those who need it. But even a good product rarely sells itself. For customers to discover and understand it, learn to use it in their own context, solve real problems, and grow, it requires effective Product Marketing. It helps your product to:

  • 🎯 Find Product-Market Fit

  • 🚀 Plan & Execute high-impact launches

  • 💰 Maximise Product Monetization

House of Products helps you build products, market and monetise them with Product-Led Growth (PLG).

Through PLG your product becomes an acquisition, sales and customer success channel, growing the user base and its revenue sustainably, without costly investments in ads, sales-teams or customer support.

Research by OpenView Partners and Gainsight shows that PLG alone was able to boost user activation by up to 150%, increase retention by 30%, and lift LTV. Many companies miss growth opportunities because they lack synergy between product, design, business, and marketing. Our new holistic method not only creates products but also takes them to market and optimizes their revenue through the entire product lifecycle.

Want to unlock your product’s true potential? 🔓 Let’s make it happen!

Discover how our lean, full-team expertise can propel your product forward without the cost of full-time hires.

🚨 BOOK A FREE DIAGNOSTIC CALL 🚀 🚨

🧠 Find hidden gaps.

📉 Fix churn.

⏱️ Get practical advice in 30 mins for free.


🔗 Find out more about our work at houseofproducts.design

Trusted by teams at HubSpot, Endeavor, RD Station, Softplan & SBL.

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Written by

Žiga Kipar
Žiga Kipar