Double Your App Revenue on Android & iOS

In the mobile app world, a well-known rule of thumb has been circulating for years:

Android accounts for roughly 70% of installs, while iOS generates about 70% of the revenue.

This simple statement reflects deep differences in user behavior and market dynamics between the two platforms. For many app developers, this raises a critical challenge:

How can you leverage Android’s massive user base while still capitalizing on iOS’s higher monetization potential?

Enter CastarSDK — a silent monetization tool designed to unlock revenue from both Android and iOS users without compromising user experience.

Why Does Android Account for Most Installs but Less Revenue?

Android dominates global market share, especially in emerging markets like India, Southeast Asia, and Latin America. Its flexible app distribution and lower entry barriers make it ideal for driving high install volumes at a relatively low cost.

However, Android users tend to have lower willingness to pay. Traditional monetization via ads can generate revenue, but often at the cost of user experience—ads can be intrusive and reduce retention.

Why Does iOS Bring in the Majority of Revenue?

iOS users generally have higher purchasing power and are more willing to pay for subscriptions and in-app purchases. Apple’s seamless payment system and curated ecosystem also help boost conversion rates.

But with slowing user growth and fierce competition, iOS developers are also seeking additional revenue streams beyond subscriptions.

How CastarSDK Creates Additional Revenue on Both Platforms

CastarSDK is a non-intrusive, silent-running SDK that taps into users’ idle network bandwidth to generate passive income — without showing ads or disrupting the app experience.

Key benefits include:

• No ads, no pop-ups, no interruptions.

• Works seamlessly on both Android and iOS.

• Creates a steady, passive revenue stream independent of user payments.

• Privacy-friendly and compliant with app store policies.

Real-World Results

Apps integrating CastarSDK report significant extra revenue:

• On Android, previously hard-to-monetize installs now produce consistent passive income.

• On iOS, CastarSDK supplements subscription revenue, diversifying income without affecting user engagement.

One utility app with millions of users earned thousands of dollars monthly from bandwidth monetization post-integration — all while maintaining excellent user retention and experience.

Recommendations for Developers

• On Android, focus on user growth and natural installs while leveraging CastarSDK for silent monetization—avoiding intrusive ads that hurt retention.

• On iOS, continue optimizing subscriptions and in-app purchases but use CastarSDK to diversify revenue and increase overall lifetime value (LTV).

Final Thoughts

The “Android drives installs, iOS drives revenue” rule highlights important platform differences. The smartest developers harness these differences with tailored strategies—and tools like CastarSDK that help monetize both platforms sustainably.

If you want to unlock hidden revenue from your Android user base and boost income from iOS without annoying your users, CastarSDK is worth a close look.