Buying Web3 Press Release Don’t Make These Costly Mistakes

Thinking of buying a Web3 press release? Be careful—many founders and marketers throw money at flashy PR packages without understanding what they’re really getting. In this blog, we’ll break down the most common mistakes people make when buying a press release on Web3 platforms and how to avoid them. Whether you're looking for the best web3 press release distribution service or a trusted press release agency for Web3, this guide will help you make a smarter, ROI-driven decision.

1. Trusting Blindly Without Verifying the Platform

Not all press release platforms for Web3 are created equal. Some platforms promise hundreds of placements but deliver poor-quality backlinks from sites that don’t even rank on Google.

Before you choose a Web3 press release agency, always check the following:

• Where the press release will be published

• Are those websites actually relevant to Web3/crypto?

• Do they get real traffic?

If a PR service avoids giving this information upfront, it’s a red flag.

2. Falling for “Guaranteed Results” Without Proof

Many Web3 PR services advertise guaranteed reach, engagement, or visibility. But how do they define those metrics? A press release being “published” somewhere doesn’t mean it’s being seen or read.

Ask for examples of past reports, traffic data, or metrics from earlier campaigns. A genuine press release agency for Web3 should have case studies or proof of success.

3. Paying Extra for Basic Features

Some agencies lure clients in with a cheap base price but charge extra for:

• Logos

• Fast turnaround

• Additional word count

• Distribution to “premium” sites

Before you finalize your order with any Web3 press release distribution service, understand exactly what’s included. Hidden fees can double your cost without adding real value.

4. Choosing Quantity Over Quality

It’s tempting to go with a provider that says “We’ll publish your release on 500+ websites,” but do those sites actually matter?

A good PR service for Web3 should focus on quality platforms in crypto, blockchain, or tech industries—CoinTelegraph, Decrypt, Benzinga, Yahoo Finance, etc.—not just general news dump sites.

5. Skipping Customization or Strategy

Too many brands think a press release is just a “news text + send button.” But a powerful Web3 press release must:

• Fit your brand voice

• Target the right keywords

• Include a strong call to action

• Be timed for events like listings, launches, or partnerships

If your Web3 PR service doesn’t help with content or strategy, they’re not a true partner.

6. No SEO Optimization in the Content

Your Web3 press release should rank on Google, especially for branded terms or niche keywords. But many PR writers don’t know SEO.

Insist on:

• Keyword placement in title, subheadings, and intro

• Internal links to your website or dApp

• Meta descriptions for better visibility

Even a short press release can bring long-term value with proper SEO.

7. No Follow-Up Reporting or Analytics

You paid hundreds or thousands of dollars. But what did you actually get?

A good Web3 press release distribution platform will offer:

• A live report or dashboard

• Data on impressions, clicks, referral traffic

• PDFs with all live links

Without this, you’re just guessing at the results.

8. Ignoring Timing and Market Sentiment

A well-timed press release on Web3 can ride the wave of industry buzz. But launch it during a market crash, or when big events overshadow your news, and it gets ignored.

Plan with your Web3 press release agency based on market cycles, events (like ETHDenver, Token2049), or partnerships to maximize visibility.

9. Using a One-Size-Fits-All Template

Some agencies use the same generic press release format for every project.

But your Web3 press release should feel tailored—especially if you’re announcing:

• Token listings

• NFT collections

• Protocol launches

• DAO proposals

The right web3 PR service will adapt the structure to your message, audience, and goals.

10. Not Checking for Backlink Type (Dofollow vs. Nofollow)

Backlinks from high-authority crypto websites help boost your search engine ranking—but only if they’re do-follow.

Some services only offer nofollow links, which are less effective for SEO. Before signing up, ask what kind of backlinks are included in the Web3 press release distribution service.

✅ What You Should Look for in the Best PR Service for Web3

When shopping for the best PR service for Web3, make sure they offer:

• Transparent distribution list

• Quality crypto-specific publications

• In-house writing and editing

• SEO optimization

• Analytics and reports

• Responsive support

If they check all these boxes, you're far more likely to see actual returns on your PR spend.

🚀 Final Thoughts

Buying a Web3 press release should not feel like gambling. With the right knowledge, you can avoid overpriced scams, useless placements, and missed opportunities. PR still works—if it’s done right.

Whether you’re a DeFi startup, NFT artist, or Layer 2 protocol, choosing the right web3 press release distribution service can help you get the attention your project deserves.

Make sure you work with a press release agency for Web3 that understands the space, speaks your language, and can prove real results.

Don't just stop at avoiding mistakes—learn how to build a high-converting Web3 press release marketing strategy from scratch.
👉 Read our in-depth guide here and take your Web3 launch to the next level.

❓ FAQs

Q1. How do I know if a Web3 press release service is legit?

Look for verified distribution lists, past client results, crypto-specific site placements, and responsive communication.

Q2. Is press release distribution still effective in Web3?

Yes—when targeted, timed, and optimized properly, it can build credibility, SEO rankings, and investor trust.

Q3. How much should a Web3 press release cost?

Costs vary from $100 to $3,000 depending on quality, reach, and services (like writing or premium site inclusion). Avoid packages that seem too cheap or too vague.

Q4. Can I write the press release myself and just pay for distribution?

Yes, but it’s risky. If you don’t follow press formatting and SEO best practices, your release may get rejected or underperform. It’s often better to let professionals handle both writing and distribution.