The Comprehensive Website Audit: How to Boost SEO and LLM Visibility with ChatGPT

Your website is more than a digital business card—it’s your 24/7 storefront, your portfolio, and (if you do it right) your best salesperson. But in a world where both Google and AI assistants like ChatGPT, Gemini, and Copilot are the gateways to information, is your site truly discoverable and AI-friendly?

Here’s the good news: you don’t need to be a technical SEO wizard to make your website stand out. With just a bit of smart prompting, anyone can audit their site, spot opportunities, and make improvements that pay off—today and tomorrow.

Why Audit for Both SEO and LLM Optimization?

SEO (Search Engine Optimization):
The classic approach—making your site easy for search engines like Google and Bing to find, rank, and send traffic to.

LLM Optimization (Large Language Model):
The new frontier—making sure your content is easy for AI tools (like ChatGPT, Gemini, or Copilot) to understand, summarize, recommend, and use as a reference when people ask questions.

Optimizing for both means your site gets found, featured, and recommended—by humans and by AI.

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Step 1: Give ChatGPT Context

The first step in any good audit? Give ChatGPT what it needs to “see” your site.

Prompt Example:
You are an expert website auditor. I will share my homepage text and structure. Please review and tell me if my content is SEO and LLM optimized. Here is my homepage content: [paste your text here]

Tips:

• Share your homepage, About page, or key service/product page content.

• If possible, include the actual page title and meta description.

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Step 2: Ask for a Basic SEO Review

Now, let’s check your SEO basics:

• Is your title and meta description clear, keyword-rich, and the right length?

• Are headings (H1, H2, H3) logical and well-structured?

• Do you naturally include target keywords?

• Is your writing clear and easy to read?

• Are you linking to other pages on your site?

• Is your website mobile-friendly?

Prompt Example:
Please audit the above content for SEO best practices, including title, meta description, headings, keyword usage, and readability. List what’s good and what can be improved.

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Step 3: Request an LLM Optimization Review

AI models “read” your site differently than search engines. For LLMs, clarity and structure are king.

• Is your language clear, concise, and unambiguous?

• Are the main points easy for AI to extract and summarize?

• Does your content work as a useful reference?

• Are you using lists, bullets, or FAQ sections for easier information extraction?

Prompt Example:
Now review the same content for LLM optimization. How well would ChatGPT or Gemini understand and summarize this page? What should I improve to help AI models recommend my site?

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Step 4: Get Actionable Recommendations

Don’t stop at theory—ask for direct rewrites and changes.

Prompt Example:
Based on your audit, rewrite my homepage’s title, meta description, and main heading to improve SEO and LLM optimization. Also, rewrite one section of my page to be clearer and more AI-friendly.

Repeat for every page you want to improve, and you’ll see quick wins stack up.

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Step 5: Deepen Your Audit

Ready for an advanced audit? Try prompts like:

• Review your FAQ for LLM optimization (clear Q&A format).

• Check for “keyword cannibalization” (are you using the same keyword on multiple pages too often?).

• Get help rewriting image alt text, product descriptions, or service pages for maximum clarity.

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Step 6: Review, Implement, and Repeat

Once you’ve got your feedback, make improvements and run another audit. The best sites are built in layers: implement, review, and keep going. As your website grows, set a habit—run new content through ChatGPT for instant, unbiased feedback.

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Bonus: Make Auditing a Habit (and Stay Ahead)

Search engines and AI models update constantly. By making audits with ChatGPT a regular part of your process, you’ll catch algorithm changes early, keep your content current, and boost your site’s chances of being found—by humans and AIs alike.

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Ready-to-Use Prompts for Your Next Audit

• Review this blog post for SEO and LLM optimization. Suggest specific improvements to headings, structure, and clarity.

• Rewrite this FAQ section to make it more useful for AI-powered assistants and search engines.

• Suggest ways to add internal links and improve keyword usage on my About page.

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Website SEO & LLM Audit Checklist

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Keep Growing with MOCHIMIN

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And for instant prompt generation, smarter website audits, and better SEO, check out Lazy Prompter—your shortcut to more discoverable, AI-ready content.

Start your next audit today—and make your website work for you (and for the next generation of search).

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