Building a product without validating the idea is like sailing without a compass. You might move, but you won’t know where you’re heading.

If you’re a startup founder ready to bring your idea to life, hold on for a second. Before jumping into product development or spending on an MVP, you need to validate your idea. This not only saves time and money but also increases your chances of product-market fit.

In this blog, we’ll walk you through a proven process to validate your startup idea effectively — the same approach we use at The New Angle when building Minimum Viable Products (MVPs) for startups.

Why Startup Idea Validation Matters

90% of startups fail. A big reason? Building something no one needs.

Idea validation ensures that:

• There’s a real problem worth solving

• Your target users want your solution

• You’re solving the problem in a way that people are willing to pay for

• Step-by-Step Guide to Validate Your Startup Idea

1. Start with the Problem, Not the Product

Too many founders jump into building features without deeply understanding the problem.

Ask yourself:

• What problem does my idea solve?

• Who exactly faces this problem?

• How are they solving it currently?

Tip: Write down your assumptions and test each of them.

2. Conduct Customer Discovery Interviews

Talk to 15–20 potential users. Don’t pitch your solution — just ask about their pain points and current behaviors.

Sample questions:

• What’s the biggest challenge you face when [insert problem]?

• How do you currently deal with it?

• Have you paid for any solutions? Why/Why not?

These conversations will reveal whether the problem is big enough to solve.

3. Competitor & Market Research

Check if similar solutions exist. A competitor isn’t a threat — it proves there’s a market. Analyze:

• What are they doing well?

• Where are users still frustrated?

• How will your solution differentiate?

Use tools like:

• Google Trends

• Reddit & Quora for real user problems

• Crunchbase or Product Hunt for similar startups

4. Create a Simple Validation Asset (Landing Page / Survey)

Build a landing page that communicates the problem, solution, and value proposition. Add a form to collect emails.

Use platforms like:

• Carrd

• Webflow

• Unbounce

You can also use a tech audit or an MVP cost calculator to show feasibility and gather more structured feedback.

Pro Tip: Run small ad campaigns to drive traffic to your landing page and measure conversion.

5. Build a Low-Fidelity Prototype

Before coding, create a clickable wireframe using Figma or Adobe XD. Show this to potential users.

Ask:

• Is this something you’d use?

• What’s missing?

• What would make it better?

This helps gather feedback on UX, feature priority, and overall desirability.

6. Measure Interest with Real Numbers

Validation is not about opinions — it’s about data:

• Email sign-ups

• Click-through rates

• Feedback form submissions

• Willingness to pre-pay or sign up for beta

If you can get 100+ interested users or a few willing to pre-pay, you’re on the right path.

What Happens After Validation?

Once your idea is validated, it’s time to build smartly — with the right features, tech stack, and team. That’s where our team at The New Angle comes in.

We help founders:

• Build MVPs in 90–120 days

• Validate feature sets

• Choose the right technologies

• Design user-first experiences

You can also explore our Virtual CTO services if you need strategic tech guidance without hiring full-time.

Final Thoughts

Don’t waste money building something users don’t want. Validate first. Build next. Grow faster.

Start your validation journey today, or get in touch with us at The New Angle to book a free consultation and explore our tools that help bring your idea to life.

Need help validating your startup idea? 👉 Schedule a Call and let’s chat about how we can help.