What is UX? Why User Experience Design Matters More Than Ever

Introduction

In today’s digital world, building a product isn’t just about making it work—it’s about making it feel right. That’s where UX (User Experience) Design comes in. Whether it’s a mobile app, a website, or a kiosk interface, UX is the silent force that determines whether users stick around—or leave after a single click.

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What is UX?

UX stands for User Experience, which refers to how a person feels when interacting with a product or service. It goes beyond visuals—it’s about ease of use, accessibility, performance, and how intuitively a user can achieve their goal.

In simple terms:
UI is what you see.
UX is how you feel.