Nicholas Clisby-Sabathia shares 5 ways entrepreneurs can grow sales

Growing sales is one of the biggest challenges and responsibilities for any entrepreneur. Whether you're just starting out or trying to scale, knowing where to focus your energy makes all the difference. Nicholas Clisby-Sabathia, an entrepreneur with years of business and leadership experience across industries, believes that strong sales come from clear strategy and disciplined action.

His time in the army taught him how to lead under pressure, stay focused in unpredictable situations, and make fast decisions based on real-world conditions. These same habits have helped him guide multiple businesses in hospitality, staffing, and e-commerce toward steady growth.

Here are five ways Nicholas Clisby-Sabathia recommends to grow sales as an entrepreneur:

Start with what the customer needs

Sales begins with understanding. Too many founders talk about their products when they should be listening to their buyers. Nicholas Clisby-Sabathia believes that successful sales start by focusing on what the customer is actually trying to solve. The better you understand their pain points, the easier it becomes to offer something meaningful. By shifting the focus away from just pushing features, entrepreneurs can position themselves as partners, not just sellers. This connection builds trust and leads to stronger, longer-term relationships.

Create a repeatable path to success

Random effort brings random results. He encourages entrepreneurs to build a clear path for how they attract, talk to, and win over customers. This doesn’t mean having a script for every word, but it does mean knowing the general flow of how your sales process works. Having a consistent structure makes it easier to track progress, train others, and improve over time. The goal is to make sure that what works once can work again and that you’re not relying on chance to grow your revenue.

Invest in your people

A great product can only go so far if the team behind it doesn’t know how to share its value. He puts a lot of attention into building and supporting his sales teams. He knows that when people feel prepared and trusted, they perform better. That means giving them more than product training; it means helping them grow in confidence, communication, and self-leadership. In both military and business environments, strong teams don’t happen by luck. They’re developed through clear expectations, good training, and a sense of shared mission.

Don’t stop after one conversation

Many entrepreneurs give up after the first no. He believes that consistent follow-up is where real sales are made. Just because someone doesn’t buy right away doesn’t mean they’re not interested. People are busy, distracted, or still deciding. Staying in touch shows that you care about helping them, not just making a quick sale. A short message, a helpful article, or a check-in call can make the difference between being forgotten and being the one they trust when they’re ready.

Review and adjust every week

What gets measured improves. Nicholas recommends a simple but powerful habit: weekly reviews. Every week, he looks at what worked, what didn’t, and where things can improve. This could be reviewing conversations, feedback, or the sources of new leads. The goal isn’t to point fingers but to spot patterns. A regular review keeps you grounded and helps you make better decisions. Over time, small adjustments can lead to steady and lasting growth. It's not about chasing big wins, it's about showing up consistently and learning as you go.

A mindset that builds momentum

Nicholas doesn’t treat sales as a one-time activity. For him, it’s a mindset that carries across every part of a business from how you talk to customers to how you lead your team. His advice is simple: stay focused on the people you’re serving, keep your process clear, and never stop improving. Sales isn’t about being perfect. It’s about being present, being prepared, and being willing to grow.

These five ideas are simple but powerful when practiced consistently. They reflect the habits Nicholas Clisby-Sabathia developed both in service and in business, and they continue to guide how he helps entrepreneurs build companies that last. Growth doesn't come from shortcuts—it comes from doing the right things well, over and over again.